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5 Written questions

5 Matching questions

  1. external validity
  2. cost per return
  3. projectability
  4. sampling unit
  5. intercept surveys
  1. a if a result can be PROJECTED to a larger external population. ex: college student findings cannot be projected onto the entire pop
  2. b structured, solicit info from randomly selected participants in a public place. lots of data, low cost, short period of time. volunteer sample so not generalizable and not really random. key locations- mall, airports. can get participants who fit a category. short and to the point questions
  3. c validity of generalized statements based on limited research studies, or implications. usually when a study in a lab is moved out of the lab causes problems, or a small ground finding in ny, can differ from ca
  4. d determined based on the return rate of target pop, and the value of the info provided by the respondent. is that value of the info you recieve worth the cost?
  5. e individual member selected from sampling frame, provide the data. primary sampling unit= household, secondary sampling unity- 30-40yr old males within each household

5 Multiple choice questions

  1. longer, open ended, scheduled appointments, challenging for interviewer but flexible, can observe, locate appropriate respondent, quality data, . just as effective as phone.
  2. when a study is repeated, and arrives at the same results. extent of which results will be consistent or replicable if the research is conducted a # of times
  3. compare the relationships among a set of important variables at intervals. doesnt have to be same people.
  4. list of the people you select for your sample
  5. extent to which the research really studied what it was supposed to. did it find out what it was trying to?

5 True/False questions

  1. 5 types of prob samplingsimple random sampling (name in bucket)
    systematic random sampling (units from pop based on skip interval)
    stratified sampling (from a subset of homo pop)
    cluster sampling
    oversampling (more than 1 pop, want more sampling)


  2. inductive reasoningsomething known to be true (major premise), through a supporting idea or rule (minor premise) to the conclusion. ex: all ad is paid more, see an ad, assume its paid for.


  3. censussurvey method that includes all of the members of a population. no sampling procedures and no generalizability issues


  4. purposive samplinglike stratified sampling, not random. most common form of nonprobability. must complete a quota for each strata- like 40 blacks, etc.


  5. statistical syllogismsimilarities between two things to a conclusion about some additional attribution of both things.