5 Written questions
5 Matching questions
- deductive reasoning
- most popular interview method
- a telephone survey
- b if a result can be PROJECTED to a larger external population. ex: college student findings cannot be projected onto the entire pop
- c study and analysis of various methods. have principles that determine how the tools are deployed and interpreted
- d from premise based on a sample group and leads to a conclusion about the entire population
- e something known to be true (major premise), through a supporting idea or rule (minor premise) to the conclusion. ex: all ad is paid more, see an ad, assume its paid for.
5 Multiple choice questions
- makes general conclusions based on individual observation
- when a study is repeated, and arrives at the same results. extent of which results will be consistent or replicable if the research is conducted a # of times
- survey method that includes all of the members of a population. no sampling procedures and no generalizability issues
- self- administer response, can have texts and graphics, skipping/ no skip software. respondents are available, not true sample of pop. software can restrict those who participate
- nonprobability, prelime stages, conduct where large # of ppl congregate. not random, only can conclude if population is homogenous- like tast tetss
5 True/False questions
statistical syllogism → similarities between two things to a conclusion about some additional attribution of both things.
quota sampling → like stratified sampling, not random. most common form of nonprobability. must complete a quota for each strata- like 40 blacks, etc.
order bias → survey method that includes all of the members of a population. no sampling procedures and no generalizability issues
electronic surveys → structured, solicit info from randomly selected participants in a public place. lots of data, low cost, short period of time. volunteer sample so not generalizable and not really random. key locations- mall, airports. can get participants who fit a category. short and to the point questions
sampling bias → the characteristics of the random sample are different from the characteristics of the entire population, when the sample size is too small, and when the sample is not homogeneous. validity decreases. non response is a problem