5 Written questions
5 Matching questions
- inductive reasoning
- on-site survey station
- deductive reasoning
- email survey
- a self- administer response, can have texts and graphics, skipping/ no skip software. respondents are available, not true sample of pop. software can restrict those who participate
- b if a result can be PROJECTED to a larger external population. ex: college student findings cannot be projected onto the entire pop
- c something known to be true (major premise), through a supporting idea or rule (minor premise) to the conclusion. ex: all ad is paid more, see an ad, assume its paid for.
- d makes general conclusions based on individual observation
- e displayed within email or attached, ability to see if deleted, review survey for changes, can communicate with respondent
5 Multiple choice questions
- survey method that includes all of the members of a population. no sampling procedures and no generalizability issues
- going from a generalization to a conclusion. ex: 90% of old people are retired, see an old person, assume they are retired
- future conclusion from some sample in the past
- 2 types: unstructured in home and structured intercepts.
- database and html, can skip to certain questions based on answer and wont let respondent skip. can provide animation. more complicated to design than email. fast, low cost, flexible. population sample limitation
5 True/False questions
inductive analogies → similarities between two things to a conclusion about some additional attribution of both things.
methodology bias → an agency automatically defaults to a method that they are most comfortable with
method → survey method that includes all of the members of a population. no sampling procedures and no generalizability issues
cross sectional survey → collect info and date from a sample of the target market or respondents during a single point in time. compare the relationships among a set of important variables based on respondents characteristics. cannot note shift in opinion.
sample frame → list of the people you select for your sample