5 Written questions
5 Matching questions
- two broad areas of surveys
- sampling bias
- cost per return
- personal interviews
- a 2 types: unstructured in home and structured intercepts.
- b the characteristics of the random sample are different from the characteristics of the entire population, when the sample size is too small, and when the sample is not homogeneous. validity decreases. non response is a problem
- c determined based on the return rate of target pop, and the value of the info provided by the respondent. is that value of the info you recieve worth the cost?
- d questionnaires and interviews
- e when a study is repeated, and arrives at the same results. extent of which results will be consistent or replicable if the research is conducted a # of times
5 Multiple choice questions
- extent to which the research really studied what it was supposed to. did it find out what it was trying to?
- displayed within email or attached, ability to see if deleted, review survey for changes, can communicate with respondent
- something known to be true (major premise), through a supporting idea or rule (minor premise) to the conclusion. ex: all ad is paid more, see an ad, assume its paid for.
- identified specific characteristics of a population that match quite well with purpose of the research. why someone purchase a product. oly qualified respondents
- self- administer response, can have texts and graphics, skipping/ no skip software. respondents are available, not true sample of pop. software can restrict those who participate
5 True/False questions
inductive reasoning → makes general conclusions based on individual observation
5 types of prob sampling → convenience sampling
inductive analogies → similarities between two things to a conclusion about some additional attribution of both things.
convenience sampling → identified specific characteristics of a population that match quite well with purpose of the research. why someone purchase a product. oly qualified respondents
probability (scientific) sampling → each member does not have a known chance of being selected, researcher randomly chooses sampling units. inexpensive and easy. used for questionnaire testing and prelime stages