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5 Written questions

5 Matching questions

  1. nonprobability (non scientific) samples
  2. web- based survey
  3. validity
  4. sample frame
  5. deductive reasoning
  1. a each member does not have a known chance of being selected, researcher randomly chooses sampling units. inexpensive and easy. used for questionnaire testing and prelime stages

    CANT GENERALIZE
  2. b database and html, can skip to certain questions based on answer and wont let respondent skip. can provide animation. more complicated to design than email. fast, low cost, flexible. population sample limitation
  3. c something known to be true (major premise), through a supporting idea or rule (minor premise) to the conclusion. ex: all ad is paid more, see an ad, assume its paid for.
  4. d extent to which the research really studied what it was supposed to. did it find out what it was trying to?
  5. e list of the people you select for your sample

5 Multiple choice questions

  1. drawing a conclusion about a cause and effect relationship based on observation of some occurrence and the conditions that existed at the time (the cause)
  2. if a result can be PROJECTED to a larger external population. ex: college student findings cannot be projected onto the entire pop
  3. an agency automatically defaults to a method that they are most comfortable with
  4. did the research project find out what it said it was going to? ex. if participants lie
  5. when a study is repeated, and arrives at the same results. extent of which results will be consistent or replicable if the research is conducted a # of times

5 True/False questions

  1. two broad areas of surveysdatabase and html, can skip to certain questions based on answer and wont let respondent skip. can provide animation. more complicated to design than email. fast, low cost, flexible. population sample limitation

          

  2. quota samplingidentified specific characteristics of a population that match quite well with purpose of the research. why someone purchase a product. oly qualified respondents

          

  3. 5 types of nonprob samplingconvenience sampling
    quota samples
    purposive samples
    volunteer samples
    snowball samples

          

  4. convenience samplingidentified specific characteristics of a population that match quite well with purpose of the research. why someone purchase a product. oly qualified respondents

          

  5. cross sectional surveycollect info and date from a sample of the target market or respondents during a single point in time. compare the relationships among a set of important variables based on respondents characteristics. cannot note shift in opinion.

          

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