5 Written questions
5 Matching questions
- statistical syllogism
- simple induction
- order bias
- inductive reasoning
- a premise based on a sample group and leads to a conclusion involved another individual- group of customers to the next customer you see
- b showing a series of stimulu in a specific order and not rotating the elements to avoid bias in the manner in which they were shown. sequence in which ads shown
- c extent to which the research really studied what it was supposed to. did it find out what it was trying to?
- d going from a generalization to a conclusion. ex: 90% of old people are retired, see an old person, assume they are retired
- e makes general conclusions based on individual observation
5 Multiple choice questions
- database and html, can skip to certain questions based on answer and wont let respondent skip. can provide animation. more complicated to design than email. fast, low cost, flexible. population sample limitation
- if a result can be PROJECTED to a larger external population. ex: college student findings cannot be projected onto the entire pop
- individual member selected from sampling frame, provide the data. primary sampling unit= household, secondary sampling unity- 30-40yr old males within each household
- something known to be true (major premise), through a supporting idea or rule (minor premise) to the conclusion. ex: all ad is paid more, see an ad, assume its paid for.
- list of the people you select for your sample
5 True/False questions
cross sectional survey → compare the relationships among a set of important variables at intervals. doesnt have to be same people.
inductive analogies → makes general conclusions based on individual observation
email survey → database and html, can skip to certain questions based on answer and wont let respondent skip. can provide animation. more complicated to design than email. fast, low cost, flexible. population sample limitation
external validity → did the research project find out what it said it was going to? ex. if participants lie
longitudinal survey → collect info and date from a sample of the target market or respondents during a single point in time. compare the relationships among a set of important variables based on respondents characteristics. cannot note shift in opinion.