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5 Written questions

5 Matching questions

  1. order bias
  2. sampling error
  3. intercept surveys
  4. methodology bias
  5. reliability
  1. a structured, solicit info from randomly selected participants in a public place. lots of data, low cost, short period of time. volunteer sample so not generalizable and not really random. key locations- mall, airports. can get participants who fit a category. short and to the point questions
  2. b showing a series of stimulu in a specific order and not rotating the elements to avoid bias in the manner in which they were shown. sequence in which ads shown
  3. c calculate the degree that the sample might differ from the population. larger sampling error, less likely sample possesses characteristics similar to the population
  4. d an agency automatically defaults to a method that they are most comfortable with
  5. e when a study is repeated, and arrives at the same results. extent of which results will be consistent or replicable if the research is conducted a # of times

5 Multiple choice questions

  1. the characteristics of the random sample are different from the characteristics of the entire population, when the sample size is too small, and when the sample is not homogeneous. validity decreases. non response is a problem
  2. validity of generalized statements based on limited research studies, or implications. usually when a study in a lab is moved out of the lab causes problems, or a small ground finding in ny, can differ from ca
  3. survey method that includes all of the members of a population. no sampling procedures and no generalizability issues
  4. extent to which the research really studied what it was supposed to. did it find out what it was trying to?
  5. determined based on the return rate of target pop, and the value of the info provided by the respondent. is that value of the info you recieve worth the cost?

5 True/False questions

  1. predictionfuture conclusion from some sample in the past


  2. electronic surveysemail, web based, on cite stations. samples do not typically represent target population- usually from email list. internet most frequent in urban and higher income and education. inexpensive and quick to collect info. self administered, must be simple


  3. sample framelist of the people you select for your sample


  4. methodstudy and analysis of various methods. have principles that determine how the tools are deployed and interpreted


  5. personal interviewslonger, open ended, scheduled appointments, challenging for interviewer but flexible, can observe, locate appropriate respondent, quality data, . just as effective as phone.