5 Written questions
5 Matching questions
- You are consulting for a beverage distributor who is interested in determining the benefits it could achieve from implementing new information systems. What will you advise as the first step?
A) Identify the business ecosystem the distributor is in.
B) Implement a strategic transition to the new system.
C) Perform a strategic systems analysis.
D) Benchmark existing systems.
- A(n) ________ activity is one that is directly related to the production and distribution of a firm's products or services.
- Which of the following would NOT be considered a disruptive technology?
A) instant messaging
C) Internet telephony
- Wal-Mart's continuous replenishment system allows it to
A) provide mass customization.
B) provide an efficient customer response system.
C) strengthen customer intimacy.
D) achieve economy of scale.
- The value chain model
A) categorizes five related advantages for adding value to a firm's products or services.
B) sees the supply chain as the primary activity for adding value.
C) categorizes four basic strategies a firm can use to enhance its value chain.
D) helps a firm identify points at which information technology can most effectively enhance its competitive position.
- a primary
- b A
- c B
- d C
- e D
5 Multiple choice questions
5 True/False questions
A substitute product of most concern for a cable TV distributor is
A) satellite TV.
B) broadcast TV.
C) satellite radio.
D) the Internet.
Answer → TRUE
A transparent marketplace means that there is high product differentiation.
Answer → TRUE
________ is the ability to offer individually tailored products and services using the same production resources as mass production.
Answer → Mass customization
According to Leavitt's model of organizational resistance, the four components that must be changed in an organization in order to successfully implement a new information system are
A) environment, organization, structure, tasks.
B) technology, people, culture, and structure.
C) organization, culture, management.
D) tasks, technology, people, and structure.
Answer → C
In the value chain model, primary activities are most directly related to the production and distribution of the firm's products and services that create value for the customer.
Answer → primary