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marketing test 2

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Consumer behavior

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Terms in this set (73)

Consumer behavior

consists of the actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions

Purchase Decision Process

consists of five states a buyer passes through in making choices about which product and services to buy
1. problem recognition
2.information search
3. alternative evaluation
4. purchase decision
5. postpurchase behavior

Evaluating criteria

are the factors that represent both the objective attributes of a brand and the subjective ones a consumer uses to compare different products and brands

consideration set

is the group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware

Cognitive dissonance

is the feeling of post purchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives