How can we help?

You can also find more resources in our Help Center.

CH9 CREATIVITY

1. GROUP BRAINSTORMING ADVANTAGES AND DISADVANTAGES, HOW TO IMPROVE IT 2. DIFFERENCE BETWEEN NOMINAL GROUP TECHNIQUE AND INTERACTIVE GROUP TECHNIQUES 3. THREATS TO CREATIVITY AND WAYS TO ENHANCE IT 4. DEFINITIONS AND USE OF BRAIN-WRITING AND ELECTRONIC BRAINSTORMINT
STUDY
PLAY
Brainstorming (Rules)
-expressiveness
-non-evaluative
-quantity
-building
Expressiveness (Rule)
express all ideas that come to mind
Non-evaluative (Rule)
all ideas should be considered, valuable during generating phase
Quantity (Rule)
strive for quantity, not quality yet
Building (Rule)
modify and extend ideas, don't evaluate yet
Nominal Group Technique
a decision-making method that begins and ends by having group members quietly write down and evaluate ideas to be shared with the group
Which is better? Nominal or Interactive Technique?
Nominal- more ideas created shown in studies
Threats to Creativity
-social loafing
-conformity
-production blocking
-performance matching
Social Loafing
the tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable
Conformity
occurs when the member feels that the group will be critical of their suggestions
Production Blocking
members can suggest ideas because other's are presenting their ideas
Performance Matching
social comparison cause team members to converge their performance to one another
How to Enhance Team Creativity?
-cognitive: goal instructions
-social: organization methods
-structural: environment methods
Cognitive: Goal Instructions
- set high goals
- explicit set rules
- Paulu's new rules
- positive mood
- increase in individual accountability
- analogical reasoning
Paulu's Rules
- focus
- do not tell stories or explain ideas
- when no one is suggesting ideas restate the problem
- encourage non-talking people
Analogical Reasoning
applying one concept to a particular domain or another domain
Social: Organizational Methods
- trained facilitators
- brain-writing
- brief breaks
- nominal group techniques
- Delfi technique
- step ladder technique
Delfi Technique
- not face to face, proceeds with questionnaires
Step Ladder Technique
one member is added to each group, then those added member combine to make final decision
Structural: Environment Methods
- diversify the team
- fluid membership
- organizational networking
- traverse industries
- build a creative space and environment
Fluid Membership
adding new members consistently
Organizational Networking
increase ties within the company, more ideas
Traverse Industries
leverage other industries and domain, (Samsung and Vending Machines)
Electronic Brainstorming (Advantages)
- parallel entry of ideas
- anonymity
- size
- proximity
- memory
- refinement and evaluation of ideas
- equality
Electronic (Disadvantages)
- small teams
- less of social interactions
- loss of power
- no credit
- capstone on brainstorming