50 terms

Business Test 4

the process of creating, communicating, and delivering value to customers and for marketing customer relationships in ways that benefits the org and its stakeholder
intangible products, such as time, expertise or an activity that can be purchased
consumer goods
products that you may buy for personal use
the ability of a product to satisfy a human want or need
industrial goods
products used by companies to produce other products
keyboards, monitors and printers are all types of
typically infects a system when the user opens the contaminated file
phishing and pharming
involves the use of deceptive emails to imitate popular web sites
a short range of distance
is the major limitation of Wi-Fi
is the use of secret numerical codes to scramble messages
gain unathorized access to computers or networks, perhaps in the attempt to steal information
data warehousing
the collection, retrieval and storage of data in electronic files
identity theft
once inside the computer, hackers are able to commit ____, the unauthorized stealing of personal information
form of hacking
spam is
products of mind
intellectual property
the term ___ refers to raw facts and figures
information system manager
in charge of operating systems for gathering, organizing, and distributing information
data mining
the application for electronic technologies for sifting, searching, and reorganizing pools of data to uncover useful information
information management
internal operation that arranges information resources to support business performance and outcomes
post office protocol
the protocol used to send emails
privacy protection
a firewall provides
local area network
in a _____, computers are linked in a smaller area such a office or building
data conferencing
allows people from remote locations to work simultaneously on one document
system software
tells the computer what resources to use and how to use them
is capable of gathering email addresses, credit card numbers, and passwords
world wide web
the branch of the internet consisting of interlinked hypertext documents
a private web network of internal sites and other sources of information available to a company's employees
simple message transfer protocol
basic communications protocol used to send e-mail
intranets are generally only accessible to
wide are networks
consist of computers that are linked over long distance -state-wide, or even nationwide
product life cycle
a series of stages through which a product passes during its commercial life
national brands
brands produced by, widely distributed by, and carrying the name of a known manufactuer
buzz marketing
promotional method that relys of word of mouth to create awareness and interest about a product or idea
selling the rights to a place a brand name on products such as tshirts
viral marketing
a form of buzz marketing that relies on the internet to spread info
institutional markets
hospital, churches, museums, and charitable organizations
convienence goods
inexpensive products that are purchased often and with little expenditure time of effort
product mix
the group of products that a company makes available for sale, whether consumer, industrial or both
reseller markets
intermediates, who buy furnished goods and resell them
specialty goods
expensive and rarely purchased. the consumer is usually unwilling to consider alternatives
brand loyalty
consumers exhibit _____ by regularly purchasing products because they are satisfied with their performance
market segmentation
dividing a market into categories of customer types
target markets
groups of people with similiar wants and needs
deciding how much to charge for a product is including in the marketing element of
consumer behavior
the study of the decision process by which customers come to purchase and consume products
a good, service or idea designed to fill a customer need
data warehousing
the process of collecting, storing, and retrieving data in electronic files
marketing plan
a detailed strategy for focusing marketing efforts on consumer's needs and wants
brand competition
the type of competition based on buyer's perceptions of benefits of products offered by particular companies
data mining
automates the analysis of data of using compeitors to sift, sort and search for information regarding customers about their habits