5 Written questions
5 Multiple choice questions
- Reputable online marketers use _________ - based email.
- The four major marketing domains are?
- An advantage of direct marketing is that it offers access beyond local
- Direct Marketing is a powerful tool to help build customer ________.
- The main purpose of a corporate web site is to build customer _________.
4 True/False questions
Personal selling, direct mail, catalog, telephone, direct-response TV, kiosk, online and digital → Direct Marketing usually seeks a
Viral Marketing → Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?
Database → A ________ database is generally more reliable than an external list bought somewhere.
Context, Content, Customization, Communication, Connectivity, Commerce and Community → The "7 C's" of effective website's include