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5 Written questions

5 Multiple choice questions

  1. ___________ are adds that appear between online screen changes.
  2. The main purpose of a corporate web site is to build customer _________.
  3. Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?
  4. A customer __________ is essential for most forms of direct Marketing.
  5. A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish

4 True/False questions

  1. Direct, immediate and Measurable responseWhich of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?

          

  2. HouseA customer __________ is essential for most forms of direct Marketing.

          

  3. Personal selling, direct mail, catalog, telephone, direct-response TV, kiosk, online and digitalForms of direct marking include

          

  4. infomercials___________ are adds that appear between online screen changes.