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5 Written questions

5 Multiple choice questions

  1. A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish
  2. An advantage of direct marketing is that it offers access beyond local
  3. Direct Marketing is a powerful tool to help build customer ________.
  4. A ________ database is generally more reliable than an external list bought somewhere.
  5. The four major marketing domains are?

4 True/False questions

  1. PermissionReputable online marketers use _________ - based email.


  2. Context, Content, Customization, Communication, Connectivity, Commerce and CommunityThe "7 C's" of effective website's include


  3. DatabaseA customer __________ is essential for most forms of direct Marketing.


  4. Viral MarketingWhich of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?