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5 Written questions

5 Multiple choice questions

  1. The main purpose of a corporate web site is to build customer _________.
  2. A customer __________ is essential for most forms of direct Marketing.
  3. An advantage of direct marketing is that it offers access beyond local
  4. Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
  5. The "7 C's" of effective website's include

4 True/False questions

  1. Viral MarketingAn advantage of direct marketing is that it offers access beyond local

          

  2. PermissionReputable online marketers use _________ - based email.

          

  3. relationshipsDirect Marketing is a powerful tool to help build customer ________.

          

  4. B2C, B2B, C2C, C2BThe four major marketing domains are?