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5 Written questions

5 Multiple choice questions

  1. The main purpose of a corporate web site is to build customer _________.
  2. Reputable online marketers use _________ - based email.
  3. Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
  4. Forms of direct marking include
  5. Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?

4 True/False questions

  1. B2C, B2B, C2C, C2BA benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish


  2. interstitials___________ are adds that appear between online screen changes.


  3. HouseA customer __________ is essential for most forms of direct Marketing.


  4. DatabaseAn advantage of direct marketing is that it offers access beyond local