5 Written questions
5 Multiple choice questions
- A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish
- Direct Marketing is a powerful tool to help build customer ________.
- Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
- ___________ are adds that appear between online screen changes.
- A customer __________ is essential for most forms of direct Marketing.
4 True/False questions
B2C, B2B, C2C, C2B → The four major marketing domains are?
Permission → An advantage of direct marketing is that it offers access beyond local
Viral Marketing → An advantage of direct marketing is that it offers access beyond local
goodwill → A ________ database is generally more reliable than an external list bought somewhere.