5 Written questions
5 Multiple choice questions
- An advantage of direct marketing is that it offers access beyond local
- Direct Marketing is a powerful tool to help build customer ________.
- The main purpose of a corporate web site is to build customer _________.
- A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish
- Direct Marketing usually seeks a
4 True/False questions
House → A ________ database is generally more reliable than an external list bought somewhere.
Context, Content, Customization, Communication, Connectivity, Commerce and Community → Direct Marketing usually seeks a
interstitials → Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
Permission → An advantage of direct marketing is that it offers access beyond local