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5 Written questions

5 Multiple choice questions

  1. ___________ are adds that appear between online screen changes.
  2. The main purpose of a corporate web site is to build customer _________.
  3. Direct Marketing usually seeks a
  4. The four major marketing domains are?
  5. Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?

4 True/False questions

  1. HouseA customer __________ is essential for most forms of direct Marketing.

          

  2. MarketsAn advantage of direct marketing is that it offers access beyond local

          

  3. Context, Content, Customization, Communication, Connectivity, Commerce and CommunityDirect Marketing usually seeks a

          

  4. convenienceThe main purpose of a corporate web site is to build customer _________.

          

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