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5 Written questions

5 Multiple choice questions

  1. Forms of direct marking include
  2. Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
  3. Reputable online marketers use _________ - based email.
  4. The four major marketing domains are?
  5. The "7 C's" of effective website's include

4 True/False questions

  1. convenienceA benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish


  2. relationshipsDirect Marketing is a powerful tool to help build customer ________.


  3. interstitials___________ are adds that appear between online screen changes.


  4. Direct, immediate and Measurable responseWhich of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?


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