5 Written questions
5 Multiple choice questions
- The main purpose of a corporate web site is to build customer _________.
- A customer __________ is essential for most forms of direct Marketing.
- An advantage of direct marketing is that it offers access beyond local
- Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
- The "7 C's" of effective website's include
4 True/False questions
Viral Marketing → An advantage of direct marketing is that it offers access beyond local
Permission → Reputable online marketers use _________ - based email.
relationships → Direct Marketing is a powerful tool to help build customer ________.
B2C, B2B, C2C, C2B → The four major marketing domains are?