5 Written questions
5 Multiple choice questions
- The main purpose of a corporate web site is to build customer _________.
- Reputable online marketers use _________ - based email.
- Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
- Forms of direct marking include
- Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?
4 True/False questions
B2C, B2B, C2C, C2B → A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish
interstitials → ___________ are adds that appear between online screen changes.
House → A customer __________ is essential for most forms of direct Marketing.
Database → An advantage of direct marketing is that it offers access beyond local