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5 Written questions

5 Multiple choice questions

  1. The main purpose of a corporate web site is to build customer _________.
  2. Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
  3. Direct Marketing usually seeks a
  4. Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?
  5. A ________ database is generally more reliable than an external list bought somewhere.

4 True/False questions

  1. Personal selling, direct mail, catalog, telephone, direct-response TV, kiosk, online and digitalForms of direct marking include

          

  2. relationshipsReputable online marketers use _________ - based email.

          

  3. convenienceA ________ database is generally more reliable than an external list bought somewhere.

          

  4. interstitials___________ are adds that appear between online screen changes.