5 Written questions
5 Multiple choice questions
- ___________ are adds that appear between online screen changes.
- The main purpose of a corporate web site is to build customer _________.
- Direct Marketing usually seeks a
- The four major marketing domains are?
- Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?
4 True/False questions
House → A customer __________ is essential for most forms of direct Marketing.
Markets → An advantage of direct marketing is that it offers access beyond local
Context, Content, Customization, Communication, Connectivity, Commerce and Community → Direct Marketing usually seeks a
convenience → The main purpose of a corporate web site is to build customer _________.