NAME

Question types


Start with


Question limit

of 14 available terms

Advertisement Upgrade to remove ads
Print test

5 Written questions

5 Multiple choice questions

  1. A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish
  2. Direct Marketing is a powerful tool to help build customer ________.
  3. Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
  4. ___________ are adds that appear between online screen changes.
  5. A customer __________ is essential for most forms of direct Marketing.

4 True/False questions

  1. B2C, B2B, C2C, C2BThe four major marketing domains are?

          

  2. PermissionAn advantage of direct marketing is that it offers access beyond local

          

  3. Viral MarketingAn advantage of direct marketing is that it offers access beyond local

          

  4. goodwillA ________ database is generally more reliable than an external list bought somewhere.