5 Written questions
5 Multiple choice questions
- The main purpose of a corporate web site is to build customer _________.
- Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
- Direct Marketing usually seeks a
- Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?
- A ________ database is generally more reliable than an external list bought somewhere.
4 True/False questions
Personal selling, direct mail, catalog, telephone, direct-response TV, kiosk, online and digital → Forms of direct marking include
relationships → Reputable online marketers use _________ - based email.
convenience → A ________ database is generally more reliable than an external list bought somewhere.
interstitials → ___________ are adds that appear between online screen changes.