5 Written questions
5 Multiple choice questions
- Forms of direct marking include
- Home shopping channels and _________ are the two majors forms of direct-response TV marketers.
- Reputable online marketers use _________ - based email.
- The four major marketing domains are?
- The "7 C's" of effective website's include
4 True/False questions
convenience → A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish
relationships → Direct Marketing is a powerful tool to help build customer ________.
interstitials → ___________ are adds that appear between online screen changes.
Direct, immediate and Measurable response → Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?