5 Written questions
5 Multiple choice questions
- A benefit of direct marketing to consumers is__________ in buying - in many cases you can shop in your pjs at 3AM if you wish
- An advantage of direct marketing is that it offers access beyond local
- Direct Marketing is a powerful tool to help build customer ________.
- A ________ database is generally more reliable than an external list bought somewhere.
- The four major marketing domains are?
4 True/False questions
Permission → Reputable online marketers use _________ - based email.
Context, Content, Customization, Communication, Connectivity, Commerce and Community → The "7 C's" of effective website's include
Database → A customer __________ is essential for most forms of direct Marketing.
Viral Marketing → Which of the following is not a deception or fraud concern for Internet users and Marketers? Phishing, viral marketing, eavesdropping, access by unauthorized groups, or spyware?