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an item that becomes part of a physical product and is either a finished item ready for assembly or a product that need little processing before assembly
a material that is used directly in the production of another product but is not readily identifiable in the finished product.
an item that facilitates productions and operations but does not become part of a finished product
development of a new product that is closely related to one or more products in the existing product line but designed specifically to meet somewhat different customer needs
a brand name of brand mark that is registered with U.S Patent and Trademark office and this is legally protected from use by anyone except its owner
the process of developing and promoting differences between one's product and all similar products
the number of units that must be sold for the total revenue (from all units sold) to equal; the total cost (of all units sold)
the strategy of charging the highest possible price for a product during the introduction stage of its life cycle
setting one price for the primary target market and a different price for another market
pricing a product at a moderate level and positioning it next to a more expensive model or brand
pricing the basic product in a product line low, but pricing related items at a higher level
pricing the highest-quality or most-versatile products higher than other models in the product line
the strategy of selling goods only at certain predetermined prices that reflect definite price breaks
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