10 terms

Digital Promotion

STUDY
PLAY
_____ describes the wide range of transactions taking place via Internet applications such as email and virtual shopping carts.
E-business
_____ are websites that provide virtual communities for people to share daily activities and increase their circle of online friends.
social networking sites
Which of the following is true about a social media marketing plan?
It identifies and describes methods for monitoring, measuring, and managing the SMM effort.
Which of the following is the most popular web function?
Communication
In an SMM plan, _____ refers to a paragraph or two that explains the who, what, when, where, how, and why of the plan, and gives compelling reasons why the plan should be adopted.
the executive summary
A(n) _____ is a separate window that appears on a user's screen with an advertising message.
pop-up ad
Social media marketing differs from traditional marketing in that social media marketing:
solicits the audience's participation in the message.
Which of the following tools help marketers trace, measure, and interpret data related to social media marketing initiatives?
Social media analytics
The first step in creating an effective website is to:
understand the purpose of the site.
A basic measurement of website's effectiveness is the conversion rate, which is the:
percentage of website visitors who make purchases.
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