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5 Written questions

5 Matching questions

  1. Point-of-Sale Systems
  2. Creative Strategy
  3. AIDA Model
  4. Full-Service Agency
  5. Party Plan Systems
  1. a Retail computer systems that collect data and are hooked directly into the companies inventory-control system
  2. b The process that turns a concept into an advertisement
  3. c An agency that provides most or all of the services needed to mount a campaign, including research, creation of ad copy and art, media selection, and production of the final message
  4. d The communication goals of attention, interest, desire, and action
  5. e A sales technique that relies heavily on people getting caught up in the group spirit, buying things they would not normally

5 Multiple choice questions

  1. Retailers that offer a broad assortment of items at low prices with minimal service
  2. The number of people who will be exposed to a message placed in one or more media vehicles
  3. The traditional downtown business area found in a town or city
  4. A form of personal selling that involves securing , developing, and maintaining long-term relationships with profitable customers
  5. A coordinated effort to communicate with one or more of the forms publics

5 True/False questions

  1. Buzz MarketingUsing high-profile entertainment or news to get people to talk about your brand

          

  2. SponsorshipThe first step of the actual sales presentation in which the salesperson tries to learn more about the customers needs, create a good impression and build a good rapport

          

  3. Facilitating FunctionsA fee paid in exchange for agreeing to place a manufacturer's product on a retailer's valuable shelf space

          

  4. WarehousingStoring goods in anticipation of sale or transfer to another member of the channel of distribution

          

  5. Institutional AdvertisingAn advertising message that promotes the activities, personality, or point of view of an organization or company