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5 Written questions

5 Matching questions

  1. Infomercials
  2. Vertical Marketing System (VMS)
  3. Word of Mouth (WOM)
  4. Intensive Distribution
  5. Product Advertising
  1. a Consumers provide information about a product to other consumers
  2. b An advertising message that focuses on a specific good or service
  3. c A channel of distribution in which there is formal cooperation among members at the manufacturing, wholesaling, and retailing levels
  4. d Half-hour of hour-long commercials that resemble a talk show but actually are sales pitches
  5. e Selling a product through all suitable wholesalers of retailers that are willing to stock and sell the product

5 Multiple choice questions

  1. The range of products a store sells
  2. The creation of an ongoing relationship with a set of customers with an identifiable interest in a good or service and who's responses are to promotional efforts become part of future communication attempts
  3. A series of steps prospective customers move through, from initial awareness to product brand loyalty
  4. Activities to ensure that goods are always available to meet customer's demands
  5. A form of personal selling selling that focuses on making an immediate sale with little or no attempt to develop a relationship with the customer

5 True/False questions

  1. Value chainA series of activities involved in designing, producing, marketing, delivering, and supporting any product. Each link in the chain has the potential to either ass or remove value from the product the customer eventually buys.

          

  2. DecodingA communication vehicle through which a message is transmitted to a target audience

          

  3. Hybrid Marketing SystemA channel of distribution in which there is formal cooperation among members at the manufacturing, wholesaling, and retailing levels

          

  4. ProspectingA research method which seeks to minimize mistakes by getting consumer reactions to ad messages before they appear in the media

          

  5. RebatesItems offered free to people who have purchased a product