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5 Written questions

5 Matching questions

  1. Competitive-Parity Method
  2. Department Stores
  3. Objective-task Method
  4. Attitudinal Measures
  5. Warehouse Clubs
  1. a Discount retailers that charge a modest membership fee to consumers who buy a broad assortment of food and nonfood items in bulk and in a warehouse environment
  2. b A promotion budgeting method in which an organization matches whatever competitors are spending
  3. c A promotional budgeting method in which an organization first defines the specific communication goals it hopes to achieve and then tries to calculate what kind of promotional efforts it will take to meet these goals
  4. d A research technique that probes a consumers beliefs or feelings about a product before and after being exposed to messages about it
  5. e Retailers that sell a broad range of items and offer a good selection within each product line

5 Multiple choice questions

  1. A series of activities involved in designing, producing, marketing, delivering, and supporting any product. Each link in the chain has the potential to either ass or remove value from the product the customer eventually buys.
  2. The process by which a receiver assigns meaning to the message
  3. A form of personal selling selling that focuses on making an immediate sale with little or no attempt to develop a relationship with the customer
  4. The way the marketplace perceives a retailer relative to the competition
  5. Food stores that carry a wide selection of edibles and related products

5 True/False questions

  1. Word of Mouth (WOM)Consumers provide information about a product to other consumers


  2. Sales PresentationPrograms designed to build interest in or encourage purchase of a product during a specific period


  3. Channel LevelsThe number of distinct categories of intermediaries that populate a channel of distribution


  4. EncodingThe process by which a receiver assigns meaning to the message


  5. PromotionA research method which seeks to minimize mistakes by getting consumer reactions to ad messages before they appear in the media