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5 Written questions

5 Matching questions

  1. Public Relations (PR)
  2. Channel Levels
  3. Take Title
  4. Noise
  5. Convenience Stores
  1. a Neighborhood retailers that carry a limited number of frequently purchased items and cater to consumers willing to pay a premium for the ease of buying close to home
  2. b Anything that interferes with effective communication
  3. c The number of distinct categories of intermediaries that populate a channel of distribution
  4. d To accept legal ownership of a product and assume the accompanying rights and responsibilities of ownership
  5. e Communication function that seeks to build good relationships with an organization's publics, including consumers, stockholders, and legislators

5 Multiple choice questions

  1. Sales promotion that allow the customer to recover part or all of the products cost from the manufacturer
  2. A multiple-level distribution channel in which channel members work independently of one another
  3. The company tries to move its products through the channel by building desire for the products among consumers, thus convincing retailers to respond to this demand by stocking these items
  4. A sales promotion where the manufacturer and the retailer share the cost
  5. A measure used for comparing the effectiveness of different media vehicles: Average reach x frequency

5 True/False questions

  1. BannersAnything that interferes with effective communication


  2. Permission MarketingUsing high-profile entertainment or news to get people to talk about your brand


  3. RetailingA research method which seeks to minimize mistakes by getting consumer reactions to ad messages before they appear in the media


  4. MessageThe communication in physical form that goes from a sender to a receiver


  5. Just-in-Time (JIT)Inventory management and purchasing processes that manufacturers and resellers use to reduce inventory to very low levels and ensure that deliveries from suppliers arrive only when needed


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