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5 Written questions

5 Matching questions

  1. Specialty Stores
  2. Buttons
  3. Consumer-generated Media (CGM)
  4. Decoding
  5. Shopping Center
  1. a Retailers that carry only a few product lines but offer good selection withing the lines that they sell
  2. b The process by which a receiver assigns meaning to the message
  3. c Small banner type ads that can be placed anywhere on a web page
  4. d The online consumer generated comments, opinions, and product related stories available to other consumers through digital technology
  5. e A group of commercial establishments owned and managed as a single property

5 Multiple choice questions

  1. A retail strategy in which a firm deliberately opens and then closes after a short period of time
  2. Consumers who engage in online shopping because of the experiential benefits they receive
  3. The process of planning, implementing, and controlling the personal selling function of an organization
  4. Channel intermediaries that are not controlled by any manufacturer but instead do business with many different manufacturers and many different customers
  5. A sales promotion where the manufacturer and the retailer share the cost

5 True/False questions

  1. AIDA ModelA brochure or pamphlet that offers a specific good or service at one point in time


  2. Product AdvertisingPart of the selling process that includes identifying and developing a list of potential or prospective customers


  3. Creative StrategyThe process that turns a concept into an advertisement


  4. Guerrilla MarketingMarketing activities that attempt to give customers an opportunity to interact with brands, thus enabling them to make more intelligent and informed decisions


  5. Supply Chain ManagementAll the activities necessary to turn raw materials into a good or service and put it in the hands of the consumer or business customer