Asset sale or Product
Selling ownership rights to a physical product, e.g. apples, vacuum cleaners and e-books)
Service or Usage Fee
Providing access to a service for a fee based on usage, e.g. hotel nights, text messages, haircuts
Subscription or Shared Resource
Providing continuous access to a tangible or intangible asset that can be used by many people, e.g. gym membership, world of warcraft.
Acquisition of an asset from a seller, followed by the sale of that asset to a buyer at a higher price, e.g. car dealership.
Granting someone the exclusive right to use a particular asset for a fixed period of time in return for a fee, e.g. property rental.
Providing permission to use protected intellectual property in exchange for licensing fees, e.g. patent fees.
Agency or Brokerage
Earning a fee or commision by establishing a new relationship between a source and a buyer, e.g. estate agents.
Audience Aggregation or Advertising
Selling access to a group of a people with similar characteristic, e.g. Google Ads.
________ allow an enterprise to create and offer a Value Proposition, reach markets, maintain relationships with Customer Segments, and earn revenues. Different ________ are needed depending on the type of business model.
________ can be categorized as follows:
- Physical, e.g. manufacturing facilities, buildings, vehicles, machines, systems, point-of-sales systems, and distribution networks
- Intellectual, e.g. brands, proprietary knowledge, patents and copyrights, partnerships, and customer databases
- Human, i.e. people with specific skills
- Financial, e.g. cash, lines of credit and a stock option pool
________ are the most important actions a company must take to operate successfully. They are required to create and offer a Value Proposition, reach markets, maintain Customer Relationships, and earn revenues.
________ can be categorized as follows:
- Production, i.e. designing, making, and delivering a product in substantial quantities and/or of superior quality
- Problem solving, e.g. consultancies, hospitals, and other service organizations.
- Platform/network, e.g. Visa, eBay, amazon
________ describe the network of suppliers and partners that make the business model work. Companies create ________ to optimize their business models, reduce risk, or acquire resources.
We can distinguish between four different types of ________:
- Strategic, i.e. between non-competitors
- "Coopetition", i.e. strategic partnerships between competitors
- Joint ventures to develop new businesses
- Buyer-supplier, to assure reliable supplies
It can be useful to distinguish between three motivations for creating ________:
- Optimization and economy of scale, e.g. reducing costs, outsourcing and sharing infrastructure
- Reduction of risk and uncertainty, e.g. developing market standards (such as Blu-Ray)
- Acquisition of particular resources and activities, i.e. access to knowledge, licenses and/or customers
________ is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract.
Assembling the right team is essential to generating effective new business model ideas.
Ideally the team should go through an immersion phase. which could include general research, studying customers or prospects, scrutinizing new technologies, or assessing existing business models.
During this phase the team expands the range of possible solutions, aiming to generate as many ideas as possible. The goal of this phase is quantity, not quality.
After expanding the range of possible solutions, the team should define criteria for reducing the number of ideas to a manageable few.
With criteria defined, the team should be able to reduce the number of ideas to a prioritized shortlist of three to five potential business model innovations.
________ is the use of tools such as pictures, sketches, diagrams, and Post-it notes to construct and discuss meaning.
Post-it notes function like idea containers that can be added, removed, and easily shifted between business model building blocks. Here are three simple guidelines: (1) use thick marking pens, (2) write only one element per Post-it note, and (3) write only a few words per note to capture the essential point.
Even crude drawings, sincerely rendered, make things tangible and understandable. Visualization helps to understand the essence, enhance dialog, explore ideas and improve communication