# Research into Intense Fandom

Term
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Celebrity worship
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Terms in this set (8)
Can be measured on the Celebrity Attitude Scale (CAS), higher levels showed an over-identification with celebs and obsessive behaviours - studied students and workers and found that over 1/3 were on the midpoints of CAS, later study of 372 people aged 18-47 found that 15% were level 1, 5% were level 2 and 2% were level 3
In a survey of 833 Chinese teens, was found that idol worship was associated with lower levels of work and self-esteem
Data from 307 UK adults shied that scores on level 2 predicted depression and anxiety scores - concluding that celeb worship is a behavioural representation of poor mental health which results from failed attempts to escape from everyday life
Evolutionary approach supports as it suggests that human nature is to look up to people who have succeeded in society - for our ancestors, it would have meant respecting good hunting and elders, however, because hunting is no longer needed, we value those who are successful, like celebs, and they become a valuable role model
Involves repeated and persistent attempts to impose unwanted communication on another person
1/5 stalkers develop a love obsession with another person - they suffer from delusional thoughts and may suffer from a mental disorder, because they are unable to from real rels, they create a fantasy with the celeb at the centre of it
Simple stalker is obsessional and has had a previous personal rel with the victim before the stalking started
A pre-occupied attachment style has been linked with celeb stalking - they have a poor self-image and a positive image of others and so seek approval from them