Research into Intense Fandom
Term
Celebrity worship
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Definition
Can be measured on the Celebrity Attitude Scale (CAS), higher levels showed an over-identification with celebs and obsessive behaviours - studied students and workers and found that over 1/3 were on the midpoints of CAS, later study of 372 people aged 18-47 found that 15% were level 1, 5% were level 2 and 2% were level 3
In a survey of 833 Chinese teens, was found that idol worship was associated with lower levels of work and self-esteem
Data from 307 UK adults shied that scores on level 2 predicted depression and anxiety scores - concluding that celeb worship is a behavioural representation of poor mental health which results from failed attempts to escape from everyday life
In a survey of 833 Chinese teens, was found that idol worship was associated with lower levels of work and self-esteem
Data from 307 UK adults shied that scores on level 2 predicted depression and anxiety scores - concluding that celeb worship is a behavioural representation of poor mental health which results from failed attempts to escape from everyday life
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