Travel & Tourism Exam #3
Terms in this set (57)
Which of the following factors contribute the least to the competitiveness of a tourism destination?
Minimum wage levels at the destination
The main purpose of tourism policy is to:
Ensure maximum benefits to all the stakeholders of the destination
Which of the following is the least important characteristic of tourism policy?
It must accord a higher priority to the views of elected officials than to those of the general public
Which of the following are not stakeholders in making decisions concerning a tourism destination?
A non-resident who does not travel
Tourism policy fulfills which of the following functions:
All of the above
Which of the following is NOT one of the commonly recognized operating sectors of the tourism industry?
The superstructure of a tourism destination includes those facilities that
are constructed primarily to support tourism visitation and visitor activities
Which of the following statements about Task Analysis is true?
Supply factors for development are essentially rigid
In what way is the tourist business similar to any other types of business or industry?
It needs reliable methods of measuring results, observing trends, and forecasting needs
To turn potential tourism supply into actual supply, the first obstacle to overcome is:
the lack or inadequacy of access routes
Seasonal fluctuations in demand are a problem in most areas. A recommended method of leveling out demand is to:
Increase multiple-use possibilities
Tourism is the backbone of the economy of Nirvana. The industry is given top priority by the government that recognizes the high stakes involved. Given only data on annual arrivals of tourists to Nirvana, which method of projecting future demand should be recommended?
Tourism is an "invisible" export because:
tourism constitutes non-merchandise transactions
The "rippling" or "multiplier" effect of tourist spending ultimately:
increases the economic impact of tourism spending
What reason can be given for the important of price stabilization for tourist purchases?
Rising prices automatically tend to reduce the volume of demand
Which of the following is not an economic benefit of tourism?
may cause change in patterns of family life
Which of the following does not directly affect the demand for travel to a particular destination?
the income level of the host region
Which of the following is true of touristic expenditures?
They benefit all citizens in the community
One of the major induced (or indirect) effects of tourism economically is on:
income (the multiplier)
Which of the following is true?
All of the above
Tourism is essentially a:
Set of guidelines that provide a framework for decision-making affecting tourism development within a destination
Which of the following factors contribute the most to the competitiveness of a destination?
the location of the destination in relation to its major markets
Which is one of the several broad categories of supply components?
spirit of hospitality and cultural resources
Leakage in tourism increases
when a destination imports goods for tourists to consume
Small tourism infrastructure includes all but
The _____ of _____ must be maintained to continue benefits from tourism
quality, natural resources
An increase in the number of tourists staying overnight in hotels would directly yield increased sales in the hotel sector. This is:
direct tourism effect
Nowadays we think about travel in terms of
time from destination
show a total change throughout the economy form one unit change for a given sector
Tourism economic impact can be best estimated by
multiplying estimated number of arrivals and estimate average expenditure per visitor
Tourism in an export industry and its product leaves the country of origin at the time of service
4 main categories of tourism supply
Natural resources, built environment, operating sectors, spirit of hospitality
Infrastructure and superstructure developed upon natural environment
transportation, accommodation, and food services
picnic places, rest areas, scenic turnouts, view points, trails, etc.
typically resort condominium units in which multiple parties hold rights to use the property, and each sharer is allotted a period of time; top owners are in TX and CA, top destinations are CA and FL
Strategy for developing loyal customers
Social, emotional, experiential, functional, temporal, financial
According to Travel Weekly, which of the following "Favorite Things To Do" is most favored by European-bound travelers?
dining at restaurants
In what way is the tourist business similar to any other type of business or industry?
It needs reliable methods of measuring results, observing trends, and forecasting needs.
How do we match the supply of hotel rooms with demand?
by application of a mathematical formula based on factual data and
estimates concerning visitors
Which of the following is NOT one of the commonly recognized operating sectors of the
The superstructure of a tourism destination includes those facilities that:
are constructed primarily to support tourism visitation and visitor activities.
Visitor days as a measure of demand is:
visitor arrivals x average length of stay.
Which of the following is true when measuring demand through tax collections?
We must separate taxable purchases by tourists from similar
purchases by local residents
Demand for tourism in general is thought to be income:
Market segmentation is a process of:
identifying groups of customers with similar characteristics
The particular blend of controllable marketing variables that a firm uses to achieve its objectives in a target market is called:
the marketing mix
The maturity stage of a product life cycle is characterized by:
modest growth or leveling off of sales accompanied by declining profits
A potential market segment has to fulfill all of the following requirements except:
it should be as small and narrowly defined as possible
The four P's of Marketing are: Product, Place, Personal, Price?
In considering a "package plan" offered by a hotel, the manager should:
determine number of features, price, and time period.
The marketing concept demonstrates, above all other things, the importance of:
consumers' needs and wants.
GNH (Gross National Happiness)
1. Sustainable development
2. Preservation and promotion of the environment
3. Preservation of your culture
4. The establishment of good government
Top agencies in incentive travel
Maritz and E.F. McDonald
Keep this in mind when creating publicity policy
short and long range objectives
Hotel Occupancy Tax
tourism from Brazil to US
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