Magento Certified Solution Specialist

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What is the difference between Omni Channel and multichannel retailing?
MultiChannel means providing different platform like web, mobile, etc. to facilitate the sale of products/item

Omni-Channel is a step above MultiChannel. Omni-Channel dictates that we should provide same brand experience irrespective of channel/medium customer choose
How can you set up a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight, and so on?
Duplicate content - ensure that each product will have a unique description and that there is only a single path to the same product
Meta content - ensure that this is populated and crawlable
Meta title - again, make sure that this is populated
Keyword search terms - make sure that this information is populated and relevant
Attribute weight - when SOLR is used, make sure that the weights are accurately assigned and that the most relevant fields across the catalog have the greatest weight
What is a "canonical link element"?
Used for SEO that will describe the 'proper' link that should be used
For example 'Show All' on a category listing page as opposed to the individual pages
What "social merchandising" techniques and tools are used in commerce?
Original concept wan the display of ratings, likes, comments and purchases from either a social network or a broader community
This can involve onsite ratings and reviews
Currently the trend is moving towards matching customer interests with product offering
When is SSL required when transacting data online?
When is SSL required when transacting data online?
Secure Socket Layer - required as it will encrypt the data that is entered client side when transmitting to the application
What is PA-DSS? When should PA-DSS be applied?
Payment Application Data Security Standard
PA-DSS was implemented in an effort to provide the definitive data standard for software vendors that develop payment applications
This should be applied on any site that is utilizing payment applications
What is the process for getting a site certified as PCI-compliant?
Utilize a PCI scanning tool that will provide a report on the level of compliance. If there are any failures, they will need to be addressed and resolved before a rescan is to take place.
What are best practices for protecting commerce user data?
Never store sensitive data onsite (CC or payment info) and for the data that is stored, ensure that information is encrypted where available and correct server security measures are in place to prevent access to this information.
What are the best usability practices when building an online catalog and checkout system?
Always place yourself in the customers' shoes to design for their optimal experience. Make sure that products and information are easy to find and that the process to checkout is a streamlined experience with the least amount of barriers to conversion in place.
What are the main characteristics of Agile and Waterfall development methodologies?
Waterfall

Traditional methodology
Typically will be managed via a Gantt chart
Not flexible to change
Typically need to design and scope the entire project before beginning

Agile

Sprint based delivery
Iterative development where priorities can shift each sprint
Provides flexibility to implement small changes to the product as it can be seen as an output to each sprint
Planning is still required!
What are SMART requirements?
Specific
Measurable
Achievable
Relevant
Time-bound
What are the unique advantages of Magento MVC architecture when building a site?
Model View Controller
Used to keep the code modular and clean to assist in programming (keep things separate)
It divides a given software application into three interconnected parts, so as to separate internal representations of information from the ways that information is presented to or accepted from the user
The central component, the model, consists of application data, business rules, logic and functions
A view can be any output representation of information, such as a chart or a diagram
Multiple views of the same information are possible, such as a bar chart for management and a tabular view for accountants
The third part, the controller, accepts input and converts it to commands for the model or view
What are the two methods available in the Magento Admin (in the System section) to change the design of a site?
System -> Configuration -> General -> Design
Package
Themes
How can you change the layout of catalog pages using Magento Admin functionality?
System -> Configuration -> Catalog -> Catalog -> Frontend
List Mode
System -> Configuration -> Catalog -> Manage Categories
Custom Design/li>
How is product data constructed in Magento (product attributes, inventory, price, images, etc.)?
EAV structure so that there can be an ever-expanding structure of data
Elements of a product include:
Attributes
Categories
Inventory
Pricing
Images
Product Associations
Designs
Website Associations
Product Reviews
Product Tags
When does product inventory change (decrease) during the ordering process
When the order is actually placed by the end user (pending/processing)
How can an administrator control the inventory change?
Manage Stock Yes/No
System -> Configuration -> Catalog -> Inventory -> Stock Options
Decrease Stock When Order is Placed
What is RMA in Magento and what are the RMA types?
Return Merchandise Authorization

Resolution
Exchange
Refund
Store Credit

Reason to Return

Exchange
Wrong Color
Wrong Size
Out of Service
What are the required attributes for creating a CMS page using Magento Admin functionality?
Page Title
URL Key
Store View
Status
Layout
What is the process for creating a product, and what catalog data is used in this process?
Catalog -> Manage Products -> Add Product
Select the Product Type and Attribute Set
Based on the above set the appropriate attributes
Upload images
Enable the product and assign to the appropriate categories
How is the price defined for a product and what methods are available for changing product price using Magento Admin functionality?
Price is defined within the Prices tab of a product
Can be set as the standard Price
Set a Special Price
Set a Group Price
Set a Tier Price
Configurable base plus Price
Custom Options
Catalog Price Rules
Shopping Cart Price Rules
What are main differences in Magento indexing between Magento Community Edition 1.8 and Enterprise Edition 1.13?
Partial Indexes
Removed ability to manually reindex
What marketing and merchandising features are available only in Magento Enterprise Edition?
Customer Segmentation
Dynamic Rule Based Product Relations
Persistent Shopping
Automated Email Marketing Reminder
Private Sales
Gift Registry
Gifting Options
Rewards Points
Store Credits
Multiple Wish Lists
What payment methods and payment functionality are available only in Magento Enterprise Edition?
Payment Bridge
CoD
What are the different product types in Magento Enterprise Edition?
Simple
Configurable
Grouped
Bundle
Virtual
Downloadable
Gift Card
What are the minimum attributes to create a simple product?
Name
Description
Short Description
SKU
Weight
Status
Visibility
Tax Class
Price
Qty (If Manage Stock = Yes)
What is the product " Attributes Set" used for in Magento? Can you have different product types using the same Attributes Set?
An attribute set is a grouping of attributes that can be used as a template for similar products (for example there could be a set specific to electronics and one specific to clothing as there is not a lot of overlap)
Yes, can definitely have different product types using the same attribute set
What is the process of creating layered navigation (including category creation and attributes, product attribute types, and product-category associations)?
Create the category tree that will be used for the main navigation and potential drill down
Create the attributes and determine which will be used for reductive navigation (note that only dropdowns or multi-selects can be utilized)
Denote the attributes that will be used for reductive navigation (with or without results) from the Manage Attributes section of the admin
Assign the products to categories and the appropriate attribute values
What are the different ways in which an Admin user can update product inventory?
Directly in the product record
Mass import updates
Creating an order in the admin
Creating a credit memo and returning to stock
Cancelling an order
How can you display associated products in the cart and on the product page?
This can be accomplished by specifying one of the product relations (related, up-sell, cross-sell)
Can either be specific (in the product record) or rule-based (EE only)
How can you create page redirects for specific search requests?
Navigate to Catalog -> Search Terms
Edit or Add New Search Term
Choose the term and specify the page to redirect users to
Can a customer submit a JPG image with a product review?
No
How can you display a telephone number in a page footer using Admin functionality?
Specify the phone number for the store
Enable display in footer using the appropriate variable
Which Magento feature can be used to display different content (example: CMS banner) depending on customer playgroup?
Customer Segmentation
How can you create a product discount to have it automatically added in the shopping cart?
Shopping cart price rule
What are the different product or order price discount options available in the shopping cart in Magento Enterprise Edition?
Percent of product price discount
Fixed amount discount
Fixed amount discount for whole cart
Buy X get Y free (discount amount is Y)
Can guest customers place orders?
Dependent on if 'Guest Checkout' is selected as an option in the admin configuration
Can shopping cart products be shared among different websites?
No, only one cart per site that is not shared
What are the different shopping cart promotion types, and how can shoppers apply them as discounts?
Percent of product price discount
Fixed amount discount
Fixed amount discount for whole cart
Buy X get Y free (discount amount is Y)
Either automatically or via a coupon
How does the persistent shopping cart option work in Magento?
When a user adds a product to their cart (even if not logged in) that session is cookied so if the user is to return those items will still appear in their cart as part of that session
Does Magento Enterprise Edition functionality allow merchants to contact shoppers about their abandoned shopping carts?
See Reports -> Shopping Cart and select Abandoned Carts
Can then export as .csv or contact with the email of the account if the user has submitted that information
What are the different payment types available in Magento EE v. 1.13?
Simple Payment Method for Admin
PayPal Payment Solutions
Payment Bridge
Ogone Direct Link
PSi Gate
Sage Pay Direct
Saved CC
Zero Subtotal Checkout
Bank Transfer Payment
Cash On Delivery Payment
Check / Money Order
Purchase Order
Authorize.net Direct Post
Authorize.net
Braintree
Worldpay
First Data Global Gateway Web Service API
Paybox Direct
eWAY Direct
Cybersource (SOAP Toolkit)
Ogone
Payone Direct Debit
Payone.de
DIBS Payment Services
What is Magento Secure Payment Bridge?
Magento Secure Payment Bridge assists merchants in meeting PCI standards with this Payment Application-Data Security Standards (PA-DSS) compliant payment application.
Implementing Secure Payment Bridge with Magento Enterprise saves online merchants money and time when it comes to complying with PCI DSS Standards
Does Magento save credit card numbers in the database when the Authorize.Net payment method is used?
No, the token will be saved with the order - credit card numbers are never stored
For what product types can the Magento Recurring Profile be enabled
Subscription
Virtual
Where can the PayPal Express payment method be used on a Magento site (on which pages)?
Cart
Checkout
Product Detail Page
What is the difference between the Authorize Only and Authorize and Capture payment actions?
Authorize Only - will authorize the card and the capture only occurs when the order is invoiced (capture online selected)
Authorize and Capture - funds are captured immediately when the order is placed (illegal in most places unless a custom manufacture product)
Can a storefront customer select a delivery date when placing an order with the table rates shipping option?
No
What shipping methods are available natively in Magento Enterprise Edition?
Flat Rate
Table Rates
Free Shipping
UPS
USPS
FedEx
DHL
What shipping option attributes are available for a customer when placing an order?
Single Shipment
Multi-Shipment
How is the shipping cost calculated for the DHL and table rates methods?
Table Rates - used rates in table and lookup based on product information
DHL - live rate lookup (not on the weekend)
How can a customer account password be changed by a customer or an Admin user?
Customer - My Account or Password Reset
Admin - in the Customer
Can customers share their wish lists with friends?
Yes they can via email
Can a customer print an order invoice from the My Account section?
Yes, My Account -> My Orders
What product types do not require any shipping cost?
Virtual
Downloadable
Gift Card
Subscription
Can a customer apply a coupon on the order review page?
No they cannot, only in the Cart (native)
Is it possible to change product qty during checkout, on the order review page?
Not during checkout, only in the Cart (but can be directed to the cart at the order review page)
What is a gift certificate, and how can it be used?
A Magento Gift Certificate is a form of payment that can be applied to an order
This can only be applied on the Cart page before proceeding to checkout
When an order is saved in the Magento database, what triggers a confirmation email to a customer who pays using PayPal Express? (Logging in to the PayPal account? Clicking the Checkout button? Clicking the Purchase button?)
Clicking the Purchase button
When editing a pending order, what order data can be changed?
Address and contact information
What are the different order statuses available in Magento and how can they be managed by a store owner?
Processed Ogone Payment
Processing
Pending Ogone
Pending Payment
Payment Review
Suspected Fraud
Pending
On Hold
Complete
Closed
Canceled
Declined Ogone
PayPal Canceled Reversal
Cancelled Ogone
Processing Ogone Payment
PayPal Reversed
Pending PayPal
Waiting Authorization
Can be managed via System -> Order Statuses
What are the different methods of creating an order in Magento: One Page Checkout, Multiple Addresses Checkout, Backend Create Order, Web Services API, Order Import, Other?
One Page Checkout
Standard Checkout
Admin Order Create
Web Services API
Order Import
Reorder
Does Magento native logic allow for partial shipment or partial payment of an order, and if so, what are the conditions for using this functionality?
Yes, only if an appropriate payment method is used that will allow for partial capture
Split shipments can usually be applied to any order, however the invoice would be for the complete order (depending on the payment method)
How are cookies used in Magento?
Tracking user preferences
Persistent cart
Search history
What customer's data is saved in cookies, and how is it used in the storefront using Magento native functionality?
Items in cart
Some data that the user enters
Store selection (Store View, Store, Website)
What are three major security features in native Magento EE v. 1.13?
CSRF - Cross-Site Request Forgery (Form keys)
Secure payment bridge
PA-DDS Certification
What is the data encryption, hashing key management method used in Magento EE v. 1.13?
SHA-256
AES-256
Where can a merchant find Magento extensions?
Some will be available directly on the developers' websites
Magento Connect is the best place to look
What are the two ways of installing an extension in Magento?
The Connect Installer via the admin
Copying instillation files directly to the server
How can a Magento Admin user disable an extension using Admin functionality?
Disable Modules Output
System -> Configuration -> Advanced -> Disable Modules Output
Does a layout change of a category page from one column to three columns require a customization?
No, Catalog -> Categories -> Manage Categories -> Custom Design
Page Layout
Which of the following changes requires a code customization: Displaying a banner in the page content area, changing a footer link, changing a product page layout from one column to two columns?
None
Does creating a product price attribute require a customization or can this be achieved using native Magento functionality?
This can be accomplished via the Admin
Could you create a "How did you hear about us?" customer attribute to collect customer data during purchase and export it to a CSV file using Magento native functionality, or would that require a code customization?
This would only be available to Magento EE installations
How can customer groups be used in assigning discounts?
Can select the Group(s) that the discount will apply to
Can create a specific Price for a specific Group
What are the differences between customer segments and customer groups?
Groups can be used for pricing whereas Segments are used mainly for marketing
Groups are a 1:1 relationship whereas Segments can be 1:many
Using Magento Enterprise Edition native functionality, how could you display a personalized banner targeted to customers who match specific conditions?
Create the appropriate Customer Segment based on Customer Attributes and then create the required Banner and set it to apply to the appropriate Customer Segments
How can product attributes be used when creating shopping cart discounts?
If the Attribute is given the property of 'Can be used in creating promotions' then a condition of that Attribute as it applies to Products can be defined to apply the desired pricing rule
How is shopping cart coupon code use tracked with Magento native logic?
This code it stored with the order and if used is recorded against the counter for the specific Coupon Code (if there is a limit)
What are the three common methods of creating product price discounts?
Direct - assigning a value to the Sale Price of the product
Shopping Cart Price Rule
Catalog Price Rule
How could you create a product price discount and display a related " on sale" banner on listing pages using Magento Enterprise Edition functionality?
Create the Product Price Discount Rule
Create the required Banner
Assign the Related Promotion to the Banner
What customer and product data can be imported and exported using Magento native logic?
All customer data and customer attributes
Contact information
Addresses
Custom attributes
All product data
Attributes
Pricing
Inventory
Note that product relations cannot be exported
What is the process of creating a product in Magento using product import functionality?
Create all desired attributes and if appropriate, attribute values
Export the current product sheet
Update the sheet to add the desired products
Reimport the sheet
Alternatively, can use data flow profiles
What product types can be created in Magento Enterprise Edition v. 1.13 using product import functionality?
Simple
Virtual
Downloadable
Can you add an image to a product using Magento product import functionality?
Yes, FTP or webserver location
A customer wants to display a CMS block on category pages. What would be the most efficient way to implement that?
Specify the 'Static Block' to be used for the category
Select to display 'Products and Static Block'
Given a merchant's need to have a Magento Enterprise Edition deployment certified against PCI standards, what payment methods would you recommend as the easiest technical solution to satisfy PCI requirements?
Ensure to use an external gateway - preferred one already built into Magento
Utilize one of the following options:
PayPal Payment Solutions
Payment Bridge
Ogone Direct Link
PSi Gate
Sage Pay Direct
Authorize.net
Braintree
Worldpay
First Data Global Gateway Web Service API
Paybox Direct
eWAY Direct
Cybersource (SOAP Toolkit)
Ogone
Payone Direct Debit
Payone.de
DIBS Payment Services
A customer wants the ability to preview product information pages in the production environment before making them live. What Magento Enterprise Edition module would you recommend to satisfy this need?
Content Staging
http://www.magentocommerce.com/blog/comments/video-magento-enterprise-edition-feature-highlight-content-staging-and-merg/
A merchant uses a Magento system, along with other online interfaces, as part of a multichannel business, and the merchant uses a business intelligence application to aggregate data from all these systems. What native features would allow the merchant to integrate Magento with this application?
Data Flow Profiles to schedule import and export of data
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