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Hubspot Certification - Lists

Terms in this set (13)

With which other tools in the HubSpot does the Lists tool communicate?
Workflows, social streams, smart content, and reports
How does context play an important role in building an inbound business?
Even if our company only focuses on marketing or selling one specific product or service, we still have different ideal buyers.
How does segmentation play a part in the inbound methodology?
Lists help to close customers (organize contact with common needs) and delight promoters (customer service and support based upon needs of different types of customers) Allows you to send the right message to the right people at the right time.
Why is it so important to have an end goal for a list?
it gives us something actionable to reflect upon
Highlight what you hope to gain.
What is implicit data?
information that is drawn out of existing information by making assumptions about behaviors
What is explicit data?
information that is intentionally provided through forms and surveys
What are some examples of explicit and implicit data that HubSpot collects about prospects and customers?
explicit data: name, email address
implicit data: number of pages viewed
What is a smart list?
dynamic list that automatically updates to include or remove contacts that meet/do not meet criteria;
What is a static list?
Only contain contacts that met criteria at the time the list was created (one time only) "snapshot in time"; event lists, staff lists, trade show lists
Can you add individual contacts to both types of lists?
static only
Can you see the list logic for both smart and static lists even after you create them?
Static lists>No
Smart lists>Yes
When building a list, there are several different options and actions you can segment by. What are they?
Contact Property
List Membership
Form Submission
Email
Page View Workflow
How do you know a list is okay to import into HubSpot? What needs to be confirmed?
The final step in importing a list is to confirm that your list is valid to respect the privacy of the contacts and to make sure you're not importing a list of people that don't have a current relationship with your business.
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