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Which of the following statements about advertising objectives is FALSE?
They should be left to creative ad agencies, not the marketing manager
Competitive advertising which makes specific brand comparisons-using actual names-is (Blank) advertising
The largest share of total advertising expenditures in the United States goes for:
Television and cable advertising
Which of the following is the BEST example of an advertising objective?
"We want 35% of our target customers to be aware of our new product within the next two months"
When a producer has won brand insistence in its target market--and just wants to keep the product's name before the public--it can use:
Advertising which tries to develop primary demand for a product category rather than a specific brand is called:
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