Chapter 21 Vocabulary
Terms in this set (...)
Channel of Distribution
The path a product takes from its producer or manufacturer to the final user.
Businesses involved in sales transactions that move products from the manufacturer to the final user; also known as middlemen.
Channel of distribution that obtains goods from manufacturers and resells them to industrial users, other wholesalers, and retailers.
Wholesalers that manage inventory and merchandising for retailers by counting stock, filling, it in when needed and maintaining store displays.
Businesses that own the goods they sell but do not physically handle the products.
Channel of distribution that buys goods from wholesalers or directly from manufacturers and resells them to the consumer.
Traditional retailers that sell goods to customers from physical stores, rather than other the Internet.
Retailers selling products over the Internet to the customer; also known as online retailing.
Intermediaries who bring buyers and sellers together and do not own the goods they sell.
Sales of goods or services directly to the customer, with no intermediaries.
Sales of goods or services to the customer through one or more intermediaries.
Sales involving protected territories for distribution of a product in a given geographic area.
A limited number of outlets in a given geographic area are used to sell the product.
Sales involving the use of all suitable outlets to sell a product.
A distribution system in which manufacturers act as wholesaler and retailer for their own products.
The online shopping location where products are sold to customers and industrial buyers through the use of the Internet.
Channels of Distribution
Marketing - Vocabulary - Chapter 21