16 terms

Chapter 21 Vocabulary

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Terms in this set (...)

Channel of Distribution
The path a product takes from its producer or manufacturer to the final user.
Intermediaries
Businesses involved in sales transactions that move products from the manufacturer to the final user; also known as middlemen.
Wholesalers
Channel of distribution that obtains goods from manufacturers and resells them to industrial users, other wholesalers, and retailers.
Rack Jobbers
Wholesalers that manage inventory and merchandising for retailers by counting stock, filling, it in when needed and maintaining store displays.
Drop Shippers
Businesses that own the goods they sell but do not physically handle the products.
Retailers
Channel of distribution that buys goods from wholesalers or directly from manufacturers and resells them to the consumer.
Brick-and-mortar retailers
Traditional retailers that sell goods to customers from physical stores, rather than other the Internet.
e-tailing
Retailers selling products over the Internet to the customer; also known as online retailing.
Agents
Intermediaries who bring buyers and sellers together and do not own the goods they sell.
Direct Distribution
Sales of goods or services directly to the customer, with no intermediaries.
Indirect Distribution
Sales of goods or services to the customer through one or more intermediaries.
Exclusive Distribution
Sales involving protected territories for distribution of a product in a given geographic area.
Selective Distribution
A limited number of outlets in a given geographic area are used to sell the product.
Intensive Distribution
Sales involving the use of all suitable outlets to sell a product.
Integrated Distribution
A distribution system in which manufacturers act as wholesaler and retailer for their own products.
e-marketplace
The online shopping location where products are sold to customers and industrial buyers through the use of the Internet.