Chapter 21 (Channels of Distribution)
Terms in this set (...)
channel of distribution
The path a product takes from its producer or manufacturer to the final user.
"middlemen", people or businesses that move products between producers and final users
Business that buy large quantities of goods from manufacturers, store the goods and then resell them to other businesess
wholesalers that manage inventory and merchandise for retailers by counting stock and filling when needed
own goods that the sell but do not physically handle the actual products
sell goods to the final customer for personal use
sell goods from a physical store
an intermediary that takes title (ownership) of the goods and services
an intermediary that does not take title (ownership) of goods and services; they are paid a commission
Involves retailers selling products over the Internet to the consumer.
intermediaries who bring buyers and sellers together and do not own the goods they sell.
goods or services are sold by the producer directly to the final user; no intermediaries are involved
involves one or more intermediaries
giving a limited number of dealers the exclusive right to distribute the company's products in their territories
A manufacturer acts as a wholesaler and retailer for its own products by owning and running their own retail operations.
distribution that sends products to only a preferred group of retailers in an area
involves the use of all suitable outlets to sell a product
an online shopping location.
Marketing - Vocabulary - Chapter 21
marketing ch. 21
POM - Lesson 8 - Vocabulary Review
POB - Chapter 10
Music Appreciation--Chapter 6 (Baroque Era)
Chapter 2 (The Marketing Plan)
Chapter 28 (Marketing Research)
Chapter 12 (Preparing for the Sale)
Marketing I: Midterm Exam