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colors that are made by mixing equal amounts of two primary colors.; orange, green, & purple
colors that are made by mixing equal amounts of a primary color and a secondary color; red orange, yellow green, blue violet
colors that are opposite each other on the color wheel; orange & blue, red & green, yellow & purple
placing the focus point of the photograph in such a way that the eye can move about the picture
Rule of Thirds
to divide a photograph horizontally or vertically into thirds to provide a satisfying balance
makes the viewer feel as if they are seeing a moment captured as it happened, not as if it was posed
to modify a photograph that doesn't quite communicate the message intended by cutting out unwanted parts of the photograph
Depth of Field
when a lens focuses on a subject at a distance, all subjects at that distance are sharply focused. Subjects that aren't at the same distance are out of focus and are not sharply focused
backgrounds that detract from the photograph, rather than add to it; avoid cluttered backgrounds
idea is to avoid elements that are merely similar; if the elements(type, color, size, line thickness, space, shape) are not the same, then make them very different *2 fonts
repeat visual elements throughout the piece; helps develop the organization and strengthens unity visually
nothing should be placed on the page arbitrarily; creates a clean, fresh, and intentional look; two types= asymmetrical & symmetrical
items relating to each other should be grouped close together; this helps organize the information and reduces visual clutter
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