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24 terms

Unit 4

Color Theory, Basic Photography, 4 Basic Design Principles
STUDY
PLAY
Primary Colors
colors that cannot be made by mixing two other colors together; red, yellow & blue
Secondary Colors
colors that are made by mixing equal amounts of two primary colors.; orange, green, & purple
Tertiary/Intermediate Colors
colors that are made by mixing equal amounts of a primary color and a secondary color; red orange, yellow green, blue violet
Complementary Colors
colors that are opposite each other on the color wheel; orange & blue, red & green, yellow & purple
Warm Colors
give the feeling of warmth; red, yellow, & orange
Cool Colors
give the feeling of coolness; blue, violet, & green
Composition
the selection and arrangement of subjects within the picture area
Framing
placing the focus point of the photograph in such a way that the eye can move about the picture
Rule of Thirds
to divide a photograph horizontally or vertically into thirds to provide a satisfying balance
Action
makes the viewer feel as if they are seeing a moment captured as it happened, not as if it was posed
Unifying Elements
pulls your eye along in the direction intended
Off-Center Composition
an effective way to give the viewer a sense of location and distance
Cropping
to modify a photograph that doesn't quite communicate the message intended by cutting out unwanted parts of the photograph
Depth of Field
when a lens focuses on a subject at a distance, all subjects at that distance are sharply focused. Subjects that aren't at the same distance are out of focus and are not sharply focused
Cluttered Backgrounds
backgrounds that detract from the photograph, rather than add to it; avoid cluttered backgrounds
Special Effects
close-ups, different angles, color accent, lighting, shooting up or down, etc.
Contrast
idea is to avoid elements that are merely similar; if the elements(type, color, size, line thickness, space, shape) are not the same, then make them very different *2 fonts
Repetition
repeat visual elements throughout the piece; helps develop the organization and strengthens unity visually
Alignment
nothing should be placed on the page arbitrarily; creates a clean, fresh, and intentional look; two types= asymmetrical & symmetrical
Proximity
items relating to each other should be grouped close together; this helps organize the information and reduces visual clutter
Analogous Colors
those colors which lie on either side of any given color
Tint
to add white or make the color lighter
Shade
to add black or make the color darker
Monochromatic
where one color is used but in different values and intensity