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The idae behind contrast is to avoid elements that are merely similar.


Repeat visual elements of the design throughout the piece.


Nothing should be placed on the page arbitrarily.


Items relating to each other grouped close together

Primary Colors

Red, Yellow, Blue these color cannot be mixed,they must be bought in some form.

Secondary Colors

Orange, Violet, Green, these color are created by mixing two primaries.

Tertiary / Intermediate Colors

Red Orange, Yellow Green, Blue Violet, etc.; mixing a primary with a secondary creates these colors.

Analogous colors

Are colors that are opposite each other on the color wheel.


Is where one color is used but in different values and intensity.

Warm Colors

Are on one side of the color wheel and they give the felling of warmth.

Cool Colors

Are on the side of the color wheel and they give the feeling of coolness


Is the selection and arrrangement of subjects within the picture area.


Placeing the focus point of the photograph in such a way that the eye can move about the Picture.

Rule of Thirds

To divide a photograph horizontally or vertically into thirds to provide a satisfying balance.


Makes the viewer feel as if they are seeing a moment captured as it happened, not as if it was posed.

Unifying Elements

Pulls your eye alongin the direction intended.

Off-Center Composition

Avoid placing the subject in the center of the photo.


To modify a photograph that doesn't quite communicate the message intended by cuttting out unwanted parts of the photograph.

Depth of Field

When a lens focuses on a subject at a distance,all subjects at that distance are sharply focused.

Cluttered Backgrounds

Backgrounds that detract from the photograph.

Special Effects

Close-ups, different angles, color accent, lighting, shooting up or down, etc...


To change the orientation on the page of the entire image or a selected portion.


To remove an area or change the color.


To change the size of the entire image or a selected portion.

Adding Text

To add words.


To add brush marks, pencil marks, or lines.

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