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26 terms

chapter 4 notes

STUDY
PLAY
Contrast
The idae behind contrast is to avoid elements that are merely similar.
Repetition
Repeat visual elements of the design throughout the piece.
Alignment
Nothing should be placed on the page arbitrarily.
Proximity
Items relating to each other grouped close together
Primary Colors
Red, Yellow, Blue these color cannot be mixed,they must be bought in some form.
Secondary Colors
Orange, Violet, Green, these color are created by mixing two primaries.
Tertiary / Intermediate Colors
Red Orange, Yellow Green, Blue Violet, etc.; mixing a primary with a secondary creates these colors.
Analogous colors
Are colors that are opposite each other on the color wheel.
Monochromatic
Is where one color is used but in different values and intensity.
Warm Colors
Are on one side of the color wheel and they give the felling of warmth.
Cool Colors
Are on the side of the color wheel and they give the feeling of coolness
Composition
Is the selection and arrrangement of subjects within the picture area.
Framing
Placeing the focus point of the photograph in such a way that the eye can move about the Picture.
Rule of Thirds
To divide a photograph horizontally or vertically into thirds to provide a satisfying balance.
Action
Makes the viewer feel as if they are seeing a moment captured as it happened, not as if it was posed.
Unifying Elements
Pulls your eye alongin the direction intended.
Off-Center Composition
Avoid placing the subject in the center of the photo.
Cropping
To modify a photograph that doesn't quite communicate the message intended by cuttting out unwanted parts of the photograph.
Depth of Field
When a lens focuses on a subject at a distance,all subjects at that distance are sharply focused.
Cluttered Backgrounds
Backgrounds that detract from the photograph.
Special Effects
Close-ups, different angles, color accent, lighting, shooting up or down, etc...
Rotating
To change the orientation on the page of the entire image or a selected portion.
Erasing
To remove an area or change the color.
Resizing
To change the size of the entire image or a selected portion.
Adding Text
To add words.
Painting
To add brush marks, pencil marks, or lines.