How can we help?

You can also find more resources in our Help Center.

27 terms

Unit 4 Basic Design Concept

Color wheel, Four basic design principles, Basic photography techniques
STUDY
PLAY
Pallette
range of hues
Monochromatic
shades of one color from dark to light
Polychromatic
a variety of hues
Primary Colors
cannot be made by mixing and two colors together
YELLOW, RED, BLUE
Secondary Colors
created by mixing together two primary colors
ORANGE, VIOLET, GREEN
Tertiary/ Intermediate Colors
created by mixing primary colors with secondary colors
RED ORANGE, YELLOW GREEN, BLUE VIOLET, etc.
Analogous Colors
colors that like on either side of any given color
YELLOW-ORANGE, ORANGE, RED-ORANGE, etc.
Complementary Colors
colors placed opposite of each other on the color wheel
RED, GREEN, etc.
Warm Colors
cause feelings of warmth or excitement
RED, ORANGE, YELLOW
Cool colors
cause feelings of coolness or being calm
BLUE, GREEN, PURPLE
Contrast
avoid elements that are merely similar
Repetition
repeat visual elements of design throughout the piece
Alignment
nothing should be paced on the page arbitrarily
Proximity
items relating to each other should be grouped close together
Framing
placing the focus point of the photo in such a way that the viewers eye can move around the picture
Rule of Thirds
to divide a photo horizontally or vertically into thirds to provide a satisfying balance
Action
makes the viewer feel as if they are seeing a moment captured as it happened
Unifying Elements
pulls your eye along in the direction intended
Off-Center Composition
effective way to give the viewer a sense of location and distance
Cropping
to modify a photo that doesn't quite communicate the message by cutting out unwanted parts
Depth of Field
when a lens focuses on a subject at a distance, all subjects at that distance are sharply focused; while, subjects at a different distance are not
Cluttered Backgrounds
backgrounds that detract from the photo, rather than add to it
Special Effects
Close-ups, different angles, color accent, lighting, shooting up or down, etc. Can also be done using editing software
2 Types of Alignment
asymetrical
symetrical
Alightment Positions
center, right, left, full justification
San Seriff
no squiggles
Seriff
squiggles