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Unit 4 Basic Design Concept
Color wheel, Four basic design principles, Basic photography techniques
range of hues
shades of one color from dark to light
a variety of hues
cannot be made by mixing and two colors together
YELLOW, RED, BLUE
created by mixing together two primary colors
ORANGE, VIOLET, GREEN
Tertiary/ Intermediate Colors
created by mixing primary colors with secondary colors
RED ORANGE, YELLOW GREEN, BLUE VIOLET, etc.
colors that like on either side of any given color
YELLOW-ORANGE, ORANGE, RED-ORANGE, etc.
colors placed opposite of each other on the color wheel
RED, GREEN, etc.
cause feelings of warmth or excitement
RED, ORANGE, YELLOW
cause feelings of coolness or being calm
BLUE, GREEN, PURPLE
avoid elements that are merely similar
repeat visual elements of design throughout the piece
nothing should be paced on the page arbitrarily
items relating to each other should be grouped close together
placing the focus point of the photo in such a way that the viewers eye can move around the picture
Rule of Thirds
to divide a photo horizontally or vertically into thirds to provide a satisfying balance
makes the viewer feel as if they are seeing a moment captured as it happened
pulls your eye along in the direction intended
effective way to give the viewer a sense of location and distance
to modify a photo that doesn't quite communicate the message by cutting out unwanted parts
Depth of Field
when a lens focuses on a subject at a distance, all subjects at that distance are sharply focused; while, subjects at a different distance are not
backgrounds that detract from the photo, rather than add to it
Close-ups, different angles, color accent, lighting, shooting up or down, etc. Can also be done using editing software
2 Types of Alignment
center, right, left, full justification