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card stacking

the strategy of showing the products best features, telling half-truths, and omitting or lying about its potental problems


the use of well-known, respected people to endorse a product or service

Glittering Generalities

the act or refering to words or ideas that evoke a positive response from an audience


the act of relating something or someone we like or respect with a product

Plain Folks

the use of everyday people to sell a product or service


attempts to persuade the target audience to take a course of action everyone else is taking.

Name calling

the use of names that evoke far or hatred in the viewer.

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