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Has many levels of pages, requiring the user to click many times to reach a particular web page.
Extensible Hypertext Markup Language (XHTML) -
uses XML code along with the HTML programming language to develop web pages.
Site structure is one in which the home page is the main index page, and all other web pages are linked individually to the home page.
File Text Protocol that allows users to copy files between their local system and any system they can reach on the network.
Graphics Interchange Format is the original graphics format used on the web; has a special compression that reduces file size, so it doesn't take as long to load.
Cascading Style Sheet is a standard for applying common styles to web page elements, such as fonts, margins, colors, etc.
Portable Document Format is a file format developed by adobe that captures formatting information from different software, making it possible to send documents and allow them to appear without formatting issues, no matter the computer system or program it was compiled in.
An acronym that stands for "What you see is what you get." And allows you to see what the final document will look like.
a smaller language that doesn't have the capability of creating stand alone applications on games. It's usually used inside HTML documents and provides a higher interactivity. level than static web pages.
A promotion method businesses use to convince consumers to select its products or services.
A promotion method used to create a favorable image for a business, help it advocate for change, or trade or community issues.
A form of nonpersonal promotion in which companies pay to promote ideas, goods, or services in a variet of media outlets.
A type of advertising directed in a targeted group of prospects and customers rather than to a mass audience.
All marketing activities- other than personal selling, advertising, and public relations- that are sed to stimulate purchashing and sales.
A tactic that public relations professionals use to bring information about an organization to the public's attention.
A manufacturer uses a mix of personal selling, advertising, and buying discounts to promote a product to large retailers that sell its products.
represents all marketing activities, other than personal selling, advertising, and public relations, that are used to stimulate consumer purchasing and sales effectiveness.
Sales promotion activities designed to get support for a product from manufactures, wholesalers, and retailers.
Sales strategies that encourage customers and prospects to buy a product or service.
Sales promotional arrangements between one or more retalliers or manufactures; also known as cross-promotion and cross-selling campaigns.
A group of advertisements, commercials, and related promotional materials and activities that are designed as part of a coordinated advertising plan to meet the specific goals of a company.
Independent businesses that specialize in developing ad campaigns and crafting the ads for clients.
The phrase or sentence that captures the readers' attention, arouses their interest, and entices them to read the rest of the ad.
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