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Chapter 1. Introduction to Technical Communication Chapter 5: Analyzing Your Audience and Purpose Chapter 6: Researching Your Subject


A measure of how easily readers of a particular document can locate the information they seek. See page 14.


A measure of how effectively a particular document correctly reflects the facts of its subject matter, as well as a measure of the extent to which the document is objective and free of bias. See page 12.


The intended readership for a particular piece of technical communication, often consisting of a variety of people with varying information needs. See page 5.


A measure of how effectively a particular document conveys a single meaning the reader can understand easily. See page 11.


A measure of how effectively a particular document supplies the information its intended audience needs and the extent to which the document provides sufficient detail so that readers can follow the discussion and carry out any required tasks. See page 14.


A measure of how effectively a particular document effectively conveys essential information without unnecessary wordiness, repetition, or detail. See Page 14


A measure of the extent to which a particular document observes the conventions of grammar, punctuation, spelling and usage. See page 14.

Design Features

These include typography, spacing, color, special paper, and other such aspects of a document's appearance. See Page 8.

Professional Appearance

A measure of the extent to which a particular document adheres to the applicable standards for formatting and is well-designed and neatly printed. See page 14.

Technical Communication

The creating, designing, and transmitting of technical information so that people can understand it easily and use it safely, effectively, and efficiently; also, the resulting products (proposals, letters, reports, Web site, etc.). See page 5.

Technical Communicator

An individual whose primary job duties include creating such documents as manuals, proposals, reports, sales literature, Web sites, letters, journal articles, and speeches, often using words, graphics, and online media to convey information. See page 5.

Technical Professionals

Engineers, scientists, business people, and other technically trained individuals, most of whom do a substantial amount of on-the-job writing. See page 5.

Primary Audience

People who use your document in carrying out their jobs.

Secondary Audience

People who need to stay aware of developments in the organization but who will not directly act on or respond to your document.

Tertiary Audience

People who might take an interest in the subject of the document.

Six factors about your most important readers

*the reader's education
*the reader's professional experience
*the reader's job responsibility
*the reader's personal characteristics
*the reader's personal preferences
*the reader's cultural characteristics

Your readers have attitudes and expectations:

*attitudes toward you
*attitudes toward your subject
*expectations about the document

Chapter 1 states that effective technical communication is honest. The chapter then presents three reasons that it is important to be honest when communicating. Which of the following is NOT one of the reasons listed in Chapter 1?

readers can get hurt if you are dishonest

Chapter 1 states tht technical communicators use design features to make their documents more effective by increasing readability. Which of the following is an example of a design feature?

white space between paragraphs

According to Chapter 1, in technical communication, graphics help the writer perform five main functions. One function is to make the document more interesting and appealing to readers. Which of the following is another function listed in Chapter 1?

communicate with readers accustomed to receiving information in a visual medium, such as television or the Web

When determining your purpose you should ask yourself: What are your readers' attitudes and expectations.


[T/F] Technical communicators are specialists responsible for producing the text of a document while relying on graphic artists, desktop publishers, and Web designers to produce other elements necessary to complete the document.


One of the functions of graphics is to reflects an organization's goals and culture.


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