Upgrade to remove ads
comm 352 glossary terms week 3/4
Terms in this set (34)
all counties belonging to the largest metropolitan areas which all together account for 40% of american households
advertising checking bureau
a service organization that supplies advertisers and agencies with tear sheets of advertisements run in publications and with other information used by clients to assess the impact of their advertising and competitor's advertising
one person or home exposed to a single ad;
radio daypart between 3pm to 7pm
a measurement technique in which an interviewer provides clues to help respondents remember portions or all of ads
the numerical data and the interpretation of that data in support of a point-of-view, recommendation or other business application
a commercial message between or within programs. can be live, recorded or both. 60/30/20/15/10 seconds.
the number of people/households exposed to a medium
the % of media vehicle audience that falls into various demographic groups such as age, sex, income, location etc
the characteristics of the people who make up the audience of a magazine, tv show, newspaper etc: age, location, education, income etc
audit bureau of circulation
a tripartite, nonprofit, self-regulatory organization of advertisers, agencies and magazine and reports these data to advertiser and agency members
the number of times the average home reached by the media schedule is exposed to the advertising. this is measures over a specific period of time, example 4 weeks in broadcast media.
all counties in the next largest set of metropolitan areas after the top 40%
a form of online advertising, typically 468 wide by 60 pixels high but in other sizes as well.
acquisition by an advertiser of sizable quantities of spot time or free mentions at rates lower than card rates from broadcast stations in exchange for operating capital or merchandise.
an identifying announcement of sponsorship at the beginning, end, or breaks of radio and television sponsored programs. not sold and usually are a bonus. outside poster.
a calendar that is used for accounting purposes in the radio and TV industry and that contains months of four or five whole weeks. each quarter in the broadcast calendar contains 13 weeks.
sales in quantity lots of an issue of a magazine or newspaper. the purchases are made by individuals or concerns and the copies are usually directed to lists of names supplied by the purchasers. separated from single-copy sales.
a publication directed to a particular industry, trade, profession or vocation.
all counties after the top 70% including both metropolitan areas and nonmetropolitan counties
ad advertisement appearing on the two facing pages in the center of saddle-stitched publication
in print, the number of copies of a vehicle distributed
a geographic area that includes the corporate limits of the central city of the market plus any contiguous areas that have substantially the same built-up characteristics of the central city
the percent of exposures to an Internet ad that result in the viewer clicking the mouse and being transferred to the advertiser's website.
an organization that examines newspapers and magazines and clips articles from them. it sends clients articles with references and allusions of interest to them
excessive amounts of advertising or nonprogram editorial material carried by media vehicles, both print and broadcast
a measurement of newspaper or nonprogram editorial material carried by media vechiles
a magazine whose editorial content appeals to the general public or a specific segment or layer of the public
a method of scheduling advertising at regular intervals over the year, on air every week
cost per thousand (CPM)
the cost to deliver to 1,000 people or homes
a definition of a medium's geographical potential, the number of copies of paper divided by the number of households in a given area
premium-prived cover space for magazine or business publication advertisements
a broadcast term that is Nielson's shorthand for net cumulative audience of a program or of spot schedule in 4 week's time. unduplicated TV homes or people reached
an interval within a contract year at the end where an advertiser may cancel network stations. / a 13-week period used as a base for paying talent and use fees
YOU MIGHT ALSO LIKE...
media industry and management
Ad and Promo: Chapter 14
Mktg 353 Chapter 15
OTHER SETS BY THIS CREATOR
COMM 353 Midterm
comm 352 glossary terms week 5
hcom 334 exam 1, ch. 1-2-3-4-5-6-9-10
kines 100 final exam omfg i hope i pass this class…