28 terms

Understanding Typography Techniques

STUDY
PLAY
Desktop Publishing
The process of adding both text and graphics to a page to enhance the message; the use of word processing software or specialized desktop publishing software on a personal computer to create a document in which graphics and text enhance the message
Typography
the study of all elements of type including the shape, size, and spacing of the characters
Typeface
the design of the letters, number, and symbols that make up a font
Font
interchangeable with typeface
Serif
describes a typeface with extensions at the ends of the main strokes that define each letter; these extensions are called serifs
Sans Serif
described a typeface without serifs
Display Fonts
fonts designed to attract attention to the design of the font, as well as to the words
Grunge Type
a modern typeface that appears "distressed," with letters oddly shaped and not completely formed
Descender
the part of a lowercase letter that extends below the baseline, as in the letter g
Ascender
the part of a lowercase letter that extends above the x-height, as in the letter t
Point
a type measurement that equals 1/72 of an inch
Reverse Type
white type on a dark background, designed to make the type stand out
Monospace Font
looks as if it were created with a typewriter because each character is given the same space
Tracking
the amount of space between characters
Kerning
spaces certain characters closely enough that the small character fits under the larger
Ligature
two characters tied to each other in such a way that they appear to be one unit, such as f and i combined to form fi
Leading
the space between lines of text or between paragraphs
Alignment
the placement of text on a line either to the left, to the right, centered, or justified
En Dash
a line the width of the capital letter N in whatever font and point size are being used; it is used in ranges of numbers, letters, or dates
Em Dash
a line the width of the capital letter M in whatever font and point size are being used and indicated a break in thought
Em Space
a space the width of a capital letter M in the font and point size being used
En Space
half the size of an em space, is a space the width of a capital letter N in the font and point size being used
Clip Art
a picture or drawing created with the intention that the artwork will be used by others; clip art is packaged with desktop publishing software or can be purchased separately
Text Wrapping
moves text away from a graphic so that it flows around the image
Rule
a horizontal or vertical line
Pull Quote
a short text or article extract set off by rules or in a box
WordArt
a desktop publishing option that creates a graphic out of text by using curves, colors, and other effects
Watermark
a pale image placed on the background of a page and is ofter used for logos or other identification