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5 Written questions

5 Matching questions

  1. Long term orientation
  2. Ecological Validity
  3. random assignment
  4. Rewards/Punishments
  5. Social Comparison
  1. a The study represents what happens in real life
  2. b These cultures value persistence, loyalty, and trustworthiness. Relationships based on status. They have a need to protect the collective identity and respect tradition.
  3. c Idea that we learn about and assess ourselves in comparison to others. This suggests that we will be happier if we have more than the person we compare ourselves to.
  4. d a sample in which every member of the target population has an equal chance of being selected
  5. e People can learn from what happens to others, they don't have to experience it themselves. Vicarious reinforcement .

5 Multiple choice questions

  1. Characterized by all members of a group having a unanimous opinion, not seeking the alternative or dissenting opinions.

    Study: Esser and Lindeorfer (1989)
  2. Assume that individuals strive to improve their self image by trying to enhance their self-esteem, based on either personal identity or various social identities.
    Explains social phenomena, such as, ethnocentrism, in-group favoritism, stereotyping, conformity to in-group norms.
  3. when the participants act differently simply because they know that they are in an experiment.
  4. - Social and cultural environment influences individual behaviour.
    - Humans are social animals and have the basic need to belong.
    - We construct our conceptions of the individual and social self.
  5. whether the study represents what happens in real life

5 True/False questions

  1. random samplinginvolves changing an offer to make it less attractive to the target person after the person has agreed.
    Cialdini et al. (1974) = psych students


  2. researcher biasalso known as observer bias, this is when the experimenter sees what he or she is looking for.


  3. dependent variablethe variable that is measured after the manipulation of the independent variable


  4. stereotype threatA social perception of an individual in terms of group membership of physical attributes. OR Positive or negative generalizations that are made about a group and then attributed to the members of that group.


  5. ScarcityOpportunities seem more valuable to people when they are less readily available.