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desktop publishing final exam

Terms in this set (35)

who invented the moveable type printing press?
Johannes Gutenberg 1440
the indulgences
created by catholics on the first printing press. removed sin.
the bible
the first book printed, 1450
moveable type press
type was set by hand, paper and ink were handmade, slow and hard work
linotype press
440 years after first press. Ottmar Merganthaer, produced solid lines of text. molded bars of metal called a slug. very dangerous and still slow
offset printing
1903. three cylinders. metal cylinder, blanket and impression.
4 color process printer
cyan magenta black yellow
how the 20th century changed printing
digital photography eliminates dark rooms and chemicals. computer do what plate processing used to, communicate faster using FTP and pdf's eliminate need for all to have the same software.
how can printer recieve files
email, FTP sending a CD
if job has 5pms how many plates does it need
5
what is an impression?
1 sheet of paper - 4 letter size pages on it
off registration
an element of a job is misaligned or displaced.
how hot to set ink
100F to set the ink
printers use
cmyk, all for colors
computer, scanner, camera, home printer
use RGB red green blue
pantone matching system PMS book
international printing color language to provide accurate method for matching and controlling color. 747 colors + 4 = 751
spot color
specific color from the PMS book. many businesses use a spot color. ups brown, mc d yellow, target red
process color
colors are built out of CMYK combos, not specific colors in the book, rather just a color created with layers of CMYK
paper
specified by weight (how many lbs is 100 sheets), texture and coating (woven, recycled, embossed, color, brand
design basics
color of paper matters, use complimentary colors. gradiation works well.
DPI
300dpi is average
halftones
series of dots in a specific pattern that simulate the look of continuous tone image.
duotones
2 colors. black/white, red, green, blue, sepia - cheaper to print.
file formats JPEG
JPEG are compressed and decompressing digitalized photos. its intended for the internet. RGB only. loses some information and can degrade. small files,
file format TIFF
photographer or designers use. better resolution. considered "safe". very stable. intended for offset printing.
typefaces SERIF
little feet. easier to read when a lot of text. times new roman
typefaces SANA SERIF
without feet. harder to read when there is a lot of text because letters are closer together.
clipart
can be purchased. variety of formats. know your copyright use. background and borders are available. JPEG,GIF, BITMAP
photos
can crop many ways to suite piece
principles to design.
balance, proportion, rhythm, emphasis and unity.
balance
top heavy? symmetrical or asymmetrical
proportion
size and scale of elements and relationship to one another
rhythm
what dominates? where does your eye travel? creates order and predictably. LEFT TO RIGHT, TOP TO BOTTOM
emphasis
what do you want them to look at first? what is the focal point? WE LOOK AT FACES FIRST, THEN LOOK AT WHAT THEY ARE LOOKING AT 2ND
unity
how does the entire pieces flow? is it balanced?
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