Terms in this set (72)
Type smaller than 8 points. Usually set in a sans-serif typeface. Many newspapers use 5.5 or 6-point agate for various statistics: sports box scores, stock tables, and some classified ads.
white (empty) space used within a text block
elements on a page or in a story package have the same starting and/or ending point.
Occurring when a headline rests on another headline or a photograph.
use of photographs and copy to convey aesthetic symmetry
An imaginary line on which type is set. Descenders fall below this line
Columns are "this" if not set to a standard width or traditional grid.
Visual chunk of text
The central part of any document. In an article, also known as copy.
(1) printing: The font used for the regular text of articles. Also known as body type. (2) editing: The body of a work.
A rule or line to set off an element on a page
A ruled border around any grid element, especially text.
Traditionally, the full-size of an American newspaper, 14×23 inches. Newspapers are getting narrower as they also shrink in content.
When two headlines collide in a layout, visually running together.
A single vertical arrangement of text. Also known as a leg of text.
Aligning columns on a page by ensuring each column has the same number of lines of text.
Text in an article
A headline, usually half the point measure of the primary, in most
cases, running below the primary headline.
a headline that is an art element adding drama and flair to special stories.
An "L-shaped" column that wraps around a photo, artwork, or other design elements.
an element or package takes up the most space of similar
items on the page
Two pages, side-by-side, treated as one layout.
A mock-up of a layout.
Text or graphic elements to the side of a nameplate or flag. See flag.
All the weights and styles of one typeface
The name of a publication as it appears on the cover or on page one of a newspaper. Also known as nameplates.
To position an element away from any margins or clear grid boundaries. Such elements seem to float on the page.
Term describing lines of text that begin or end evenly with other lines in a column. Type might be flush-left or flush-right.
A line of type including a publication's name, date, and page numbers. A
publication's folio is similar to a typed manuscript's header or footer.
A typeface at a given size, weight, and style. Fonts are specific: 10-point
New Brunswick Bold Italic.
Using an entire photographic image, without cropping.
The underlying pattern of a modular page layout.
(1) The distance between two columns of text. (2) A margin between two pages, used to make binding easier.
A top-to-bottom, big-to-small approach to implying importance of elements on a page
Any part of a text column set narrower or wider than other majority
of text. A standard indent is placing the first word of the first line one pica or
one em-space inward. Hanging indents have the first line "hang" beyond the
other text, often by one pica or one em-space.
A large capital letter used to indicate the start of a article or section within an article. This cap can help point readers to the start of special stories especially when the start of the story is separated from the headline
and deck. Sometimes called a drop cap.
Artwork or articles appearing within a dominant article. An item is inline if it is contained within a single column, or generally inset if text wraps around the element.
To continue a story on another page
The line indicating a story is "continued from..." another page or section. The jump line might also contain a small one- or two-word jump head to help identify the story.
The space between a specific pair of letters. Letter pairs with t and f tend to be closer together than other pairs.
A brief headline, just above the primary headline. Kickers are set in smaller type and often underlined.
Line spacing measured from the bottom of the letter x to the top of a capital letter on the next line. Originally, strips of lead spaced lines apart.
a column of text
A quote or phrase set apart from an article. Liftouts highlight material in the article - never remove the original text. I will also call this a break out. See pull quote
A word or name that has been stylized, often with icons used to label special stories. Also known as a sig.
(1) The distance from the edge of a page to the nearest block of text.
(2) Any gap between elements of a layout.
Often called a staff box, a box including a reduced image of a publication's nameplate accompanied by a list of staff members.
A layout term describing elements in rectangular shapes fitted together. It is the basis of most newspaper design.
The logo of a newspaper or magazine. See flag.
A word or short phrase at the top of a column
A short headline over a photo. Sometimes called a kicker
Creating complete pages, from design to output, on a computer.
A measure of 1/12th of a pica. There are 72.27 points in one inch, or 72 per inch in most software design applications. Adobe's PostScript page description language rounded the point for simplicity, forcing most software to do the same.
The design of a grid with ads or other visual elements stacked, like a pyramid. This is common in newspaper design.
Text that is not fully justified on right and left. Text that is justified on one side can be called ragged-left or ragged-right copy.
Usually a text box designed to "tease" a story located within the publication. Any page can include a refer.
Type appearing in white or light print on a dark background
A straight line.
Any typeface without added strokes for effect. Usually, sans faces are smooth in appearance. (Arial, Avante Garde, Helvetica)
To enlarge or reduce the size of an object. Scaling differs from cropping.
Type set in all caps. Considered difficult to read at smaller sizes
An ornamental stroke used to add flair to a typeface. Serif faces are also known as Roman and book forms. (ex: Times, Palatino, Century)
A small story or facts accompanying a larger article
The "signature" of a column. A sig is a logo appearing on a regular basis. It is usually a photo and name of the columnist.
skybox / skyline
Placed above the flag on page one, a skyline relies on short
headlines. A skybox might mix graphics and text. Also known as a teaser.
A design element, usually a container, that remains consistent in shape and placement from edition to edition of a newspaper or
magazine. websites also use standing containers to increase familiarity
a body type-level line of type used to organize the story and minimize gray type.
A publication, on newsprint, one-half the size of a traditional newspaper.
An eye-catching graphic element on page one to appeal to readers. A special form of refer. Also called promo or skybox.
The overall space between letters within words. This differs from kerning, where specific pairs of letters are positioned.
The thickness of a typeface. The standard scale range is ultralight, light, book, medium, demibold, bold, heavy, ultra bold, and ultra heavy.
A word that stands alone as the last line of a paragraph. This is especially awkward if the line starts a column of text or a page. See orphan.