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CB Ch 16

Terms in this set (36)

Consumer misbehavior
Behaviors that are in some way unethical and that potential harm the self or others.
Moral beliefs
Beliefs about the percieved ethicality or morality of behaviors.
Contractualism
Beliefs about the violation of written or unwritten laws
Relativism
Beliefs about the social acceptability of an act in a culture.
Deontological evaluations
Evaluations regarding the inherent rightneww or wrongness of specific actions
teleological evaluations
consumers assesment of the goodness or badness of consquences of actions
Consumer problem behavior
Consumer behavior that is deemed to be unacceptable but that is seemingly beyond the control of the consumer.
Compulsive consumption
Repetitive, excessive, and purposeful consumer behaviors that are performed as s a response to tension, anxiety or obtrusive thoughts
Addictive consumption
Physiological dependency on the consumption of consumer product.
Compulsive buying
Repetitive shopping behaviors
Ethics
Standards or moral codes of conduct to which a person, group, or organization adheres.
Marketing ethics
Societal and professional standards of right and fair practices that are expeted of marketing managers as they develop and implement marketing stratagies.
Marketing concept
States a firm should focus on consumer needs as a means of achieving long-term success
Consumerism
Activities of various groups to voice concern for, and to protect, basic consumer rights.
Consumer bill of rights
Introduced by JFK, list of rights that include the right to safety, the right to be informed, the right to redress and to be heard and the right to choice.
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