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controlled conditions, artificial enviroment, researcher diliberatly manipulates the independent variable and measures effect on dependent
carefully designed and controlled can be repeated so reasearcher can be confident in reliablitly
experimenter still manipulates the independent variable but experiments are in participants natiral enviroment
participants may be less conscious or unaware they are in an experiment so less likely to show demand characteristics
researcher doesnt have direct control over the independent variable it varies naturally and the effect on the dependent variable is recorded
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