Like this study set? Create a free account to save it.

Sign up for an account

Already have a Quizlet account? .

Create an account

market segmentation

process of dividing a large market into smaller parts

segmentation variable

customer characteristic that is used to segment a market

geographic segmentation

segmenting a market based on where customers live


Count of the people in a country made by the government on a regular basis

demographic information

Statistics that describe the characteristics of a population of people, such as age or income

demographic segmentation

Segmenting a market based on demographic variables, that is, characteristics of a population of people


Group of people born during a particular period in history

disposable income

Income a person has available to spend after taxes have been taken out

discretionary income

Income left after taxes and after the necessities of life have been paid for

psychographic segmentation

segmenting a market based on psychological characteristics of a customer

behavioral segmentation

segmenting based on way a customer uses product or behaves toward product

80/20 rule

80% of sales come from 20% of customers; majority of profits come from small number of customers

market segment profile

detailed description of the typical customer in a segment market

Please allow access to your computer’s microphone to use Voice Recording.

Having trouble? Click here for help.

We can’t access your microphone!

Click the icon above to update your browser permissions and try again


Reload the page to try again!


Press Cmd-0 to reset your zoom

Press Ctrl-0 to reset your zoom

It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.

Please upgrade Flash or install Chrome
to use Voice Recording.

For more help, see our troubleshooting page.

Your microphone is muted

For help fixing this issue, see this FAQ.

Star this term

You can study starred terms together

Voice Recording