Terms in this set (9)
The process of adding value to an idea, product or commodity with the aim of selling it and making a profit. Commercialisation is about preparing the item for sale and making money from it. The success of commercialisation often relies on marketing and advertising.
The process of selecting and using a product. Consumption involves a conscious decision to engage with a commodity.
An organised collection or body of ideas that reflects the beliefs, values and interests of a group, system, institution or nation. In general use, the term refers to the body of doctrine, myth and symbols held by the group that guides individual and group actions.
A social process by which an item is turned into a commodity in readiness to be traded. The process relies on marketing strategies with the aim of producing a perceived value in the item.
The alteration or modification of cultural elements in a society. Change to society can occur at the micro, meso and macro levels. It can be brought about by modernisation processes, including technological innovation. This force results in an alteration to culture.
The power that exists in institutions and how it is used to control aspects of society. Institutions such as the family, school, law and government use inherent power to control, change and maintain continuity of interactions.
The persistence or consistent existence of cultural elements in a society across time. Continuity can also be referred to as the maintenance of the traditions and social structures that bring stability to a society.
A perceived incompatibility of goals or actions. Conflict can occur at all levels in society and its resolution can involve modification to what was previously in place.
Deeply held ideas and beliefs that guide our thinking, language and behaviour. Differences in values exist among groups of people in society and are a part of one's culture. Values can be challenged.
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