• Human resources- knowledge, trust, skills, abilities to collaborate with others
• Innovational resources- ideas, scientific capabilities, capacity to innovate
• Reputational resources- brand name; perceptions of product quality, durability, and reliability; positive reputations with stakeholders such as suppliers and customers
• Intangible resources benefits:
o Superior source of capabilities and subsequently core competencies
o Less visible and more difficult for competitors to understand, purchase, imitate, or substitute for, firms prefer to rely on them rather than on tangible resources as the foundation for their capabilities.