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Terms in this set (55)
Media Literacy .
The ability to understand, analyze, and use words, images, sound, and multimedia formats.
Communication Technologies .
Being media literate means understanding how new media change (and are changed by) the cultures that adopt them.
The Economics of Mediated Communications .
Being media literate involves knowing how ownership and profit influence who gets to say (and sell) what to whom
the functions of media in everyday life .
Being media literate entails becoming aware of how you use media & their contents to satisfy your personal & social needs.
the Meaning of Messages in the Media .
Being media literate means questioning how others select & shape the "stories"that validate (or negate) your life.
in the middle of a communication process, between sender and receiver of the message
traditional mass media
communication form one place to be received in many areas by a large audience
one way communication
known sender anonymous receiver
technological determinism .
technology is the central element that causes change
new media .
notion of known senders and anonymous receivers= problematic, often interactive
social construction of media .
technology may have inherent capabilities to predispose them toward certain forces, but ultimately those are determined by social forces and human agency
Baseline Factors .
• Developmental Maturities • Cognitive Abilities • Knowledge Structures • Sociological Factors • Lifestyle • Personal Locus • Media Exposure Habits
Content of the Messages • Context of Portrayals • Cognitive Complexity of Content • Motivations • States • Degree of Identification
bullet theory .
powerful media, passive audience
uses and gratifications
media audiences are actively involved emotionally and intellectually with particular forms of media material
-integration and social interaction
uses and gratification
-finding reinforcement for personal values
-finding models for behavior
-identifying with valued others
-gaining insight into oneself
-diversion from problems
-cultural and aesthetic pleasure/enjoyment
integration and social interaction
-gaining insight into circumstances of others
-gaining a sense of belonging
-finding a basis of conversation
-helping to carry out social roles
audience produces meaning
medium theory, situation geography blurriness, children exposed to mature content
"The medium is the message" global message
Print vs image, loss of context, decline of print media reading leads to rational thinking
happen when exposed to a message, sudden
belief type effect
media shows use the values used by people in news and fictional stories
attitudes are evaluative judgements about things accepting others in medias views as our own
better at interpreting messages
put in effort to get real facts, people with lots of knowledge learn most from
stronger relationships with family and people make baselines stronger. the degree is socialization is related to the amount of influence media will have
ability to separate noise from real message. ex color of suit from politician message
media tells us what to think about
media over and over creates
compare ourselves and friends to media figures
dose of disease to build immunity to the body
world views are more dangerous due to violent tv, plots develop and characters are portrayed over and over
how attitudes gain and see from media
Julia T Wood
The Media Audience
Media Technology and Social Change
Croteau and Hoynes
media provide info and images that can create a new opinion
presenting new info to change opinion
media can reinforce already existing attitude making us less resistant to change
exposed to a story in media events can trigger emotions
use media, especially music, to manage their mood
temporary flight-fight arousal
identify with a character who is put in danger Vicariously we experience need for survival
the media can extract a triggering effect on our behavior
people become more able to recall information
altering cognitive activity
keeps brain functioning at a low level, and makes them acceptors
initially has a bad feeling towards media then is later replaced by positivity
the media have changed the way we spend our time
technical bubbles, individual
fluctuation might not break through but base fluctuation could be happening below
4 Generalization 4 Continuous
Contrast effect •Inoculation
benefits and draw backs
boys and men: active, adventurous, powerful, sexually
aggressive and largely uninvolved in human relationships
• girls and women: young, thin, beautiful, passive, dependent,
and often incompetent
Recommended textbook explanations
Myers' Psychology for AP
David G Myers
A Concise Introduction To Logic (Mindtap Course List)
Lori Watson, Patrick J. Hurley
Myers' Psychology for the AP Course
David G Myers
Psychology: Principles in Practice
Spencer A. Rathus
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