Upgrade to remove ads
Arts and Humanities
SPC3210 Exam 1
Terms in this set (44)
What are they ket terms that help define our perspective of communication?
What is a concrete symbol/example?
Concrete symbols represent objects- ex. An avatar of yourself
What is an abstract symbol/example?
Abstract symbols represent ideas or thoughts- ex. The notion of love
The way a message is received; can be through senses or electronic sources
Essentially roadblocks that can effect the message
Not understanding the message because of different language, excessive jargon, etc.
Literal noise that prevents a clear message such as a fire alarm, a high pitched noise, someone tapping pencil next to you, etc.
Noise that stifles the message from within your body, like not being able to read the Powerpoint because you have bad vision or a really bad headache that's distracting.
Intrapersonal thoughts that distract you from the message
Why should we care about theory?
It fosters critical thinking skills.
Aids in understanding the scope of research
Helps us understand life experiences
Essential to becoming aware of who we are and how we function int he world
Focuses on most types of public speaking or public address and their roles in society.
Topics would include things like: How audiences are influenced by mass media appeals
Ex. How audiences are influenced by mass media appeals
How audiences are influenced by mass media appeals.
Ex. of topic: How audiences are influenced by mass media appeals
Looks at a message or communicative situation from a personal perspective-- Works to eliminate biases or personal beliefs to uncover the authenticity of a message or dialogue
Topic may be: How people from different backgrounds or ethnicities interpret a message
Ex.: White man may never understand 'Black Lives Matter' from the perspective of a black man. This tradition tries to understand.
Considers the study of communication as an information science
Topic may be how technical ability influences communication in computer-mediated situations
Seeks to understand the causes of behavior as a result of some aspect of communication.
Topic may be how entertainment choices influence mood
Existing shared culture and social structures which are already in place influence communication
Topic may be: sudying the development of "cliques" in school
Focuses on the current social order in society and how it negatively impacts society
Topic: How the environment is used to drive consumerism
What is context?
A context is the environment in which some type of communication takes place
Communication with oneself; how we make sense of ourselves and our actions
Communication with another person (usually face-to-face); how we form and maintain relationships with others
Small Group Context
Communication with more than one person (usually 3-5 people)
Communication in and among a larger, often extended environment
Communication to a large group or audience (usually/hopefully in person)
Communication to a very large audience through some type of mediated format
Communication between people whose cultural backgrounds are different.
Most contexts are also cultural.
What is a theory's generality?
How broadly a theory can be applied.
Attempts to explain all of a phenomena
Ex. Communication as a whole, how the heart works, impact of social media
Attempts to explain a particular aspect of communication
Ex. Communication in a group, twitter's revolution and the progression of a hashtag
Attempts to explain a limited aspect of communication that often occurs at a specific time or in a specific place.
Ex. One specifc occasion of communication, a specific twitter campaign and why it went viral
Components of a Theory
Concepts (nominal or real) & relationships.
Nominal Concepts of a Theory
Explain things that may not be observable.
Ex.: Storms used to be predicted by barometric pressure (we didn't know about the storm yet, but we used the real concept of barometric pressure)
Real Concepts of a Theory
Explain things that are directly observable
Relationship component of a Theory
Describe the ways in which the concepts of a theory relate to one another
Goals of a Theory
Explanation: why something occurs the way it does
Understanding: how the concepts that explain the behavior relate to one another.
Prediction: Recognizing the patterns that form
Social Change: trying to make things better
The Positivistic (Empirical) Approach
Objective truths exist- we all see things differently.
The process of inquiry can be neutral (excluding your values in research)
Control of key concepts is important
The Interpretive Approach
Truth is subjective and co-created
The researcher is part of the process
Rich descriptions about subjects is important
The Critical Approach
Knowledge is shaped by those in power
It is the researcher's responsibility to uncover the power structures that exist
Focuses on the nature of reality and what we should be studying. The nature of reality.
Derived from Greek meaning the science of being.
Focuses on how we know things and how we go about knowing the things we know (how we know what we know).
Can be objectivist (positivistic approach) or subjectivist (critical/interpretive approach)
It is possible to explain the world; things can be broken down to numbers or a formula (a+b+c+d= world)
Believes that the social world is relativistic; not a formula because it's all relative.
The world can only be understood from the point of view of the individuals who are directly involved int he activities which are to be studied.
Addresses questions about the place of values in theory and research.
Not as much of whether values should influence research, but how they should.
Covering Law Approach
Theories conform to a general law-- searches for law like generalization in human communication
Explicit definitions and boundaries
Often result in hypotheses that are testable.
Human behavior is governed by rules.
THIS SET IS OFTEN IN FOLDERS WITH...
SPC3210 Exam 2 •
Ch. 6: Cognitive Dissonance
Ch. 7: Expectancy Violations Theory
Ch. 8: Uncertainty Reduction Theory
YOU MIGHT ALSO LIKE...
SPCM 130 Exam 1
test 1 COMM 3050 (meisenbach mizzou)
OTHER SETS BY THIS CREATOR
Ch. 14: Groupthink
Ch. 11: Social Exchange Theory
Ch. 9: Social Penetration Theory
OTHER QUIZLET SETS
EXAM #1 (BIO 120)
Kombol, TLS and Email
RTV3001 Exam 2