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Adobe Illustrator (AI)
software used to draw, create and alter vector image formats to produce various designs, artwork and advertising
the measure of relative lightness or darkness of a color (measured as a percentage from 0% [black] to 100% [white])
Graphics Interchange Format (.gif)
compressed bitmap file format (lossless) that supports only 256 colors and is appropriate for the web; supports transparency and animation
Joint Photographer Experts Group (.jpg)
a compressed bitmap file format (lossy) that is preferred for photographs; supports 16 million colors and is appropriate for the web; does not support transparency or animation
Portable Network Graphics (.png)
compressed bitmap file format (lossless) similar to the gif format; it is not limited to 256 colors, is appropriate for the web, and supports transparency
converting vector objects in an image to pixels that can be displayed on a screen or printed
the effect or impression used to produce materials that cannot be achieved by normal techniques
Tagged Image File (.tif)
uncompressed bitmap file format that supports 16 million colors; supports transparency, file size is very large, and is not appropriate for the web
an image created by using a series of mathematically defined lines and curves rather than pixels, making the image easier to rescale; also called draw-type graphics
Windows Metafile (.wmf)
Microsoft's vector file format; most Microsoft clip are are metafiles and can be edited
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