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a persuasive technique in which the reader is urged to do or believe everyone else does it
Emotional appeal technique
a persuasive technique in which words or images are used to appeal the reader's emotion
Snob appeal technique
a persuasive technique that suggests the reader can be like the rich, great people who do/sell an advertisement
Plain folks technique
a persuasive technique in which the opinions of ordinary people are used to convince the reader
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