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4 Written questions

4 Multiple choice questions

  1. a branding strategy that combines one or more brands to increase customer loyalty and sales for each product
  2. a word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors
  3. The three steps of developing brand equity are:
    1.DEVELOP the brand in the customer's mind as part of a class of product
    2.LINK the product's brand name to its funtion and makes some type of emotional connection with the product
    3.HELP consumers think and feel the way you want them to regrading your product
  4. a brand that represents a general product category and does not carry a company or brand name

3 True/False questions

  1. Brand equitya word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors

          

  2. Trademarka device that legally identfies ownership of a registered brand or trade name

          

  3. Licensingan agreement that gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee

          

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