NAME

Question types


Start with


Question limit

of 11 available terms

Advertisement
Print test

4 Written questions

4 Multiple choice questions

  1. A brand that carries a name developed by the wholesaler, retailer, or catalog house
  2. an agreement that gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee
  3. The value a brand has beyond its actual functional benefits
  4. A brand owned by the producer of the product

3 True/False questions

  1. Co-brandingA name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.

          

  2. Brand nameA name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.

          

  3. Trademarka word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors