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4 Written questions

4 Multiple choice questions

  1. The value a brand has beyond its actual functional benefits
  2. =Manufacturer Brand
    =Co-branding
    =Intermediary brand
  3. A brand that carries a name developed by the wholesaler, retailer, or catalog house
  4. A name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.

3 True/False questions

  1. Co-brandinga branding strategy that combines one or more brands to increase customer loyalty and sales for each product

          

  2. Licensinga branding strategy that combines one or more brands to increase customer loyalty and sales for each product

          

  3. Trademarka word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors