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4 Written questions

4 Multiple choice questions

  1. The three steps of developing brand equity are:
    1.DEVELOP the brand in the customer's mind as part of a class of product
    2.LINK the product's brand name to its funtion and makes some type of emotional connection with the product
    3.HELP consumers think and feel the way you want them to regrading your product
  2. a word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors
  3. A brand owned by the producer of the product
  4. a brand that represents a general product category and does not carry a company or brand name

3 True/False questions

  1. Three type brands=Manufacturer Brand
    =Co-branding
    =Intermediary brand

          

  2. Branda word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors

          

  3. Brand equitya word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors

          

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