NAME

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4 Written questions

4 Multiple choice questions

  1. a word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors
  2. a brand that represents a general product category and does not carry a company or brand name
  3. The three steps of developing brand equity are:
    1.DEVELOP the brand in the customer's mind as part of a class of product
    2.LINK the product's brand name to its funtion and makes some type of emotional connection with the product
    3.HELP consumers think and feel the way you want them to regrading your product
  4. A name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.

3 True/False questions

  1. Trademarka word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors

          

  2. Brand equityThe value a brand has beyond its actual functional benefits

          

  3. Manufacturer branda brand that represents a general product category and does not carry a company or brand name