NAME

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4 Written questions

4 Multiple choice questions

  1. A brand owned by the producer of the product
  2. The value a brand has beyond its actual functional benefits
  3. an agreement that gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee
  4. a branding strategy that combines one or more brands to increase customer loyalty and sales for each product

3 True/False questions

  1. Three type brands=Manufacturer Brand
    =Co-branding
    =Intermediary brand

          

  2. Trademarka word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors

          

  3. Intermediary brandA brand that carries a name developed by the wholesaler, retailer, or catalog house