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4 Written questions

4 Multiple choice questions

  1. a device that legally identfies ownership of a registered brand or trade name
  2. A brand owned by the producer of the product
  3. The value a brand has beyond its actual functional benefits
  4. =Manufacturer Brand
    =Intermediary brand

3 True/False questions

  1. Licensinga branding strategy that combines one or more brands to increase customer loyalty and sales for each product


  2. Generic brandA name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.


  3. Brand namea word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors