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4 Written questions

4 Multiple choice questions

  1. a word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors
  2. =Manufacturer Brand
    =Co-branding
    =Intermediary brand
  3. an agreement that gives a company the right to use another's brand name, patent, or other intellectual property for a royalty or fee
  4. A brand owned by the producer of the product

3 True/False questions

  1. BrandA name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.

          

  2. Brand equitya word, letter, or group of words or letters that differentiates one seller's goods and services from those of competitors

          

  3. Co-brandingA name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.