NAME

Question types


Start with


Question limit

of 11 available terms

Advertisement Upgrade to remove ads
Print test

4 Written questions

4 Multiple choice questions

  1. a brand that represents a general product category and does not carry a company or brand name
  2. The value a brand has beyond its actual functional benefits
  3. A name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.
  4. The three steps of developing brand equity are:
    1.DEVELOP the brand in the customer's mind as part of a class of product
    2.LINK the product's brand name to its funtion and makes some type of emotional connection with the product
    3.HELP consumers think and feel the way you want them to regrading your product

3 True/False questions

  1. Trademarka device that legally identfies ownership of a registered brand or trade name

          

  2. Co-brandingA name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.

          

  3. Intermediary branda brand that represents a general product category and does not carry a company or brand name