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4 Written questions

4 Multiple choice questions

  1. A brand owned by the producer of the product
  2. A name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.
  3. The value a brand has beyond its actual functional benefits
  4. a branding strategy that combines one or more brands to increase customer loyalty and sales for each product

3 True/False questions

  1. The importance of brandingThe three steps of developing brand equity are:
    1.DEVELOP the brand in the customer's mind as part of a class of product
    2.LINK the product's brand name to its funtion and makes some type of emotional connection with the product
    3.HELP consumers think and feel the way you want them to regrading your product

          

  2. Generic brandA name, term, symbol, design, or combination thereof that identifies a seller's products and differentiates them from competitors' products.

          

  3. Three type brands=Manufacturer Brand
    =Co-branding
    =Intermediary brand