1. The Level of Proof Must Be Higher: providing a new level of proof will explain how that can happen. it means that everything discussed in the book- evidence, verification, sourcing, and other items that add to a story's completeness- is even more important and more challenging
2. Journalism Must Be More Transparent: the press must become more transparent about how it verifies the news, so that the public can know why the press should be trusted and can develop their own process of verification. omniscient narrator- simply assuring audience- is now insufficient. press no longer only source of news so its authority must come from how it gathers and authenticates its facts
3. The Press Must Develop or Access More Expertise: press must gain more information from different sources. new technology increases ability to find more experts, more viewpoints, more data, more stories. For example, Public Insight Journalism (see p.186). "Crowd sourcing" - produces gripping personal stories as well as a broader array of expert opinion, which often results in unexpected new story possibilities.
4. The Newsroom Must Be Reorganized and New Skill Sets Added: journalism must be more than storytelling. Information must come in different forms- statistical, graphic, audio, visual.
Newsrooms (print and radio): consists of storytellers and former storytellers who supervise them. Photographers, some graphic artists, technology staffers. dominated by narrative storytellers
Television newsrooms: has power and central role of pictures. organised in teams. elite being producers are very influential. power residues in show producers and network executives.
Modern newsrooms: must be far more complex and accommodating. Skill sets that must be honored are: programmers, database managers, information managers (formerly called librarians) and information gatherers. Must have access to local historians
5. The Editor Will Become More Important, Not Less: editors must do more than simply edit narratives. They must understand which of the new tools on an expanding list should be used to communicate. They must curate the expanding dialogue with audiences as well as the material available throughout the Web.
6. The Definition of News Must Change: the news is more complex than people generally consider it. press must be far more conscious of what function each story or piece of content that is produced plays. Press must ask, "how are people going to use this content?" "how will it help them?" "what is its value?" "what else can be done instead?"