Consumer Analysis and Behavior Final
Terms in this set (45)
The environment can be analyzed on two levels. They are:
micro and macro
The two ways of learning within the social environment are called:
vicarious and direct
are accurately described by all of the above.
The promotional element of the marketing mix has the greatest influence on the ____ situation.
Which of the following types of situations is most likely to be regulated by local, state, and federal laws?
_______ is the complex set of learned meanings, values, and behavioral patterns shared by a society.
______ are symbolic actions performed by consumers to create, affirm, evoke, or revise certain cultural meanings.
Which of the following is an example of a divestment ritual?
Howard recycled his Coke can.
______ is an example of a country that does not have a strong consumption culture.
Marketers who use global marketing strategies:
are adapting to the cultural trend of increasing global
A ____ is the segment within a culture that shares patterns of behavior and values different from the overall culture.
Baby boomers are generally defined as those persons who:
were born between 1946 and 1962
____ refers to how people in one culture or subculture come to understand and adapt to the meanings of another culture or subculture.
Which of the following is not one of the stages of acculturation?
Marketers should study social classes because:
consumers learn many values and behaviors through
their social classes
Reference groups exert three basic types of influence on consumers:
informational, utilitarian, and value-expressive
Which of the following statements does not describe changes in American families?
The smallest group is married-couple family.
____ is a term used for the sociological concept that describes changes in families across time.
Family life cycle
Which of the following groups would not be recognized as part of the modern family life cycle?
Marketers use the family life cycle to:
characterize changes in family behavior over time
What is the basic idea underlying market segmentation?
A product or brand generally does not appeal to all
Measuring the activities, interests, and opinions of consumers with an extensive survey questionnaire is the basis for ____ segmentation.
____ segmentation is a segmentation approach that depends on identifying meaningful aspects of both the consumption environment and consumer characteristics.
The most frequently used positioning strategy is positioning by:
Just from the name of the spread, I Can't Believe It's Not Butter, you can be confident that it is using positioning by:
Many experts consider ____ to be the most important element of the marketing mix.
The product environment includes:
product-related stimuli that have been interpreted by
Why are innovators important to marketers in designing new product introduction strategies?
Innovators often influence other adopters to purchase.
As a product characteristic, compatibility refers to how:
consistent the product is with current cognitions and
behaviors in the product category
The product characteristic most responsible for influencing the development of brand loyalty is its:
What is the primary objective of a promotional strategy?
to communicate information about products and to
persuade consumers to purchase them
____ is any paid, nonpersonal presentation of information about a product, brand, company, or store that is intended to influence consumers' affect and cognition.
According to the text, the purpose of a sales promotion is to:
stimulate immediate purchase
Information contact typically takes two forms. According to the text, they are:
incidental and intentional
Three broad criteria used as indicators of advertising effectiveness are:
sales, recall, and persuasion
Which of the following statements about price is false?
Price is more tangible and less abstract than other
The first step in developing a pricing strategy is to:
analyze consumer-product relationships.
is a relative change in demand for a product for a given
change in dollar price
When making pricing decisions, ____ is the most critical environmental factor that marketers must examine.
What is the long-range plan with a skimming price policy?
to lower prices after a high-price introduction
Which type of store layout would be most appropriate for a furniture store that intends to encourage people to linger and feel no pressure to make an immediate selection?
In general, a free-flow layout is likely to have each of the following attributes except:
ease of maintenance and cleaning
When are warm colors such as reds and yellows most likely to have a positive impact on consumer behavior?
in unplanned, impulse-purchase situations
The _______ is the basic nature of a product or service offered to a consumer.
Channel coverage refers to:
the number of outlets in a geographic area