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the group of customers that include manufacturers, wholesalers, retailers, and other organizations
demand for business or organizational products caused by demand for consumer goods or services
the individuals or organizations that purchase products for use in the production of other goods and services
the individuals or organizations that buy finished goods for the purpose of reselling, renting, or leasing to others to make a profit and to maintain their business operations
the federal, state, country, and local governments that buy goods and services to carry out public objectives and to support their operations
the organizations with charitable, educational, community, and other public service goals that buy goods and services to support their functions and to attract and serve their members
North American Industry Classification System
the numerical coding system that the United States, Canada, and Mexico use to classify firms into detailed categories according to their business activities
a private, corporate computer network that links company departments, employees, and databases to suppliers, customers, and others outside the organization
one of three classifications of business buying situations that characterizes the degree of time and effort required to make a decision
a buying situation in which business buyers make routine purchases that require minimal decision making
a buying situation classification used by business buyers to categorize a previously made purchase that involves some change and that requires limited decision making
a new business-to-business purchase that is complex or risky and that requires extensive decision making
a written description of the quality, size, weight and other details required of a product purchase
customer reference program
a formalized process by which customers formally share success stories and actively recommend products to other potential clients, usually facilitated through an on-line community
the business practice of buying a particular product from several different suppliers
the business buying process of obtaining outside vendors to provide goods or services that otherwise might be supplied in-house
a practice in which firms outsource marketing activities (such as selecting an ad) to a community of users
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