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Comm 271 Midterm

Terms in this set (46)

What distinguishes sports from news?
- reader passion
- younger consumers
- a natural soap opera
Sports experience tells us a few things
- being willing to tell stories in new ways
- ethics don't change
- entertainment is valuable
- diverse voices are key
According to Professor Yurman, what is a journalist's task
to give a voice to the voiceless
Social Connectivity
- connecting with readers must be active
- story-telling is important for development
Three-legged pillar of connecting with audience
- social
- global
- mobile
Mobile connection
- more personal and targeted mobile technology
distributed content
place stories where the readers are
aggregation
gathering, curating and linking to content produced by others
Best aggregator
The Daily Beast
first trend
having multi-platforms
second trend
aggregation plus standout original reporting
Crowd Sourcing
a way to get a variety of answers from a larger percentage of your audience. You have to spend time with your audience
user generated content
- not free
- to draw audience, it must be edited and verified
- citizen journalist needs to be recognized
comments
they ARE considered content
when is citizen journalism most successful?
- when it's part of the organic interaction of a motivated community
the beginning of the story arc
- what does the audience want to know
- how do they get breaking news information to audience in a sustainable way
the peak of the story arc
- audience expectation is changing
--> viewers know more basic facts
--> quality becomes more important
- trim least interesting or incorrect detail
end of the story arc
- the facts of the story are well known
- production quality and context become paramount
story characteristics that change over time
- speed
-accuracy
- clarity
- context
versioning
- adding or changing a story throughout the different arcs
- tweeting/covering the game --> story/follow up --> story about the players --> story about the coach
production quality
- beginning: more about the surface details and facts
- later the audience is looking for more details about what actually happened
--> higher quality story-telling
key to good storytelling
1. show people something they haven't seen before
2. make them with great characters
Dejan Kovacevic
- former writer for Pittsburgh-Gazette
- columnist for Pittsburgh Tribune-Review
- started dkonpittsburghsports.com (July 2014)
Examples of slow news movement
- serial
- the Detroit graduates
- Planet money makes a t-shirt
What Serial does well
- highly sophisticated narrative structure and accessible reporting kept audiences engaged
- shared the reporting experience --> told in first person
How digital media is evaluated
- audience size --> unique visitors
- bounce --> immediately leave page (not valuable)
- stickiness --> longer ppl on the site
- big data --> audience accepts tracking cookies
intellectual property
- creations of the mind --> physical thing
Two kinds of property
1. industrial property (patents)
2. copyright
--> covers published and unpublished
fair use
- no rigid definition
- can use a piece of the thing as an example
--> allowed to show certain parts in order to explain
fair use for artists who are inspired by others
- art must be transformative --> Andy Warhol --> Marilyn = transformative
Shepard Fairey --> change poster = derivative
creative commons
- a system to let people decide when and how to share their intellectual property online
--> unlimited
--> noncommercial
--> commercial
the innovation report (NYT)
- publications need to help audience to find news through SEO and SMO
- do whatever's easiet for audience
Planet Money makes a Tshirt
- raised $500,000 on Kickstarter
- made in 5 chapeters
--> cotton farmer
--> machines (dancing cotton)
--> Bangladesh v. Columbia
--> shipping container
--> comes full circle to you
convergence
the emergence of common platforms and tools, so that every news org has the same toolkit for telling stories
key points of how people are getting the news
1. Niche audience are a fact
2. the media are getting better at reaching those niche audiences
3. Reader trust pays off
Philip Meyer
predicted newspapers would move away from daily print. Challenge becomes reaching multiple audiences across multiple platforms
two kinds of readers
1. time-starved
2. information starved
types of news stories
1. event coverage
2. enterprise
Prof. John Affleck said TV rights-holders object to the use of what tool during Penn State games?
Periscope for live-streaming plays
Prof. E.R. Shipp from Morgan State University said social media played a significant role in in the coverage of what event?
The death of Freddie Gray in Baltimore
What did Yurman want to know about the murder victims profiles in "Not Forgotten"?
How their families would remember them
John Affleck
covering sports in digital media
Will Yurman
Not Forgotten -- murder victim remembrance
John Montorio
HuffPo -- distributed content
E.R. Shipp
Social Media
John Affleck
...
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