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Sport Management Chapter 12
Terms in this set (36)
List and briefly describe the four elements of the marketing mix.
product—the good or service; price—value of the product, cost; place—distribution channels; promotion—communication, persuasion
What two questions does a mission statement answer?
Why does the organization exist and what is the organization striving to achieve
What was the name of the book Jerry Macguire created?
The Things We Think and Do Not Say: The Future of Our Business
From what company was Jerrry Macguire fired?
Sport Management International
True or False? Sport products are ancillary items such as the mascot and halftime entertainment.
Who was Jerry Macguire's client he kept after being fired from SMI?
What does SWOT stand for?
Strengths, weaknesses, opportunities, and threats
In what four areas do market researchers obtain information about sport consumers?
Demographics, psychographics, media preferences, and purchasing behavior
___________ refers to the location of the sport product, the point of origin for distributing the product, the geographic location of the target markets, and other channels that are important to consider regarding how target audiences may access the product.
"To some fans, a high-scoring game is exciting. To other fans, it is boring." This statement illustrates which of the following aspects of sport?
Sports is subjective
Give five reasons how sport as a product differs from other goods and services.
The sport experience is intangible; sport is subjective and heterogeneous; sports are inconsistent and unpredictable; sport is perishable; sport involves emotions.
Every sport organization has a purpose for existing, and this purpose is typically defined in its ____________.
. Marketing ____________ serve as structured game plans for an organization's marketing activities.
The integrated communication and public relations activities that communicate, inform, persuade, and motivate consumers to purchase the product.
_________________ is an agreement between a sport organization or event and a corporation, which pays a fee to the organization or event.
One of the most important roles of sport marketing is carrying out the _____________ of an organization.
Because sport is ________________, marketers often sell items such as T-shirts that serve as lasting reminders of the overall sport experience.
Players, owners, and team management are ______________ factors that affect the market climate.
The media, corporate sponsors, and spectators are _____________ factors that affect the market climate.
Presenting the product in the best possible manner to encourage selected target audiences to purchase it is called _____________.
Which of the following is the correct list of the four elements of the marketing mix?
Product, price, place, promotion
Officials, trainers, and sport psychologists are examples of
When a sport organization develops a pricing strategy and analyzes laws pertaining to government regulations and the economic situation, it is taking into account which factor?
Giveaways, coupons, and free samples are examples of
Activities and inducements
Define sports marketing
the process of designing and implementing activities for the production, pricing, promotion, and distribution of a sport product to satisfy the needs or desires of consumers and to achieve company objectives
a tangible good (object), a service, or an intangible quality that satisfies consumers' wants or needs
the value of a product and the costs the consumer must accept to obtain the product
the distribution channels that allow consumers to access or obtain the product
the integrated communication and public relations activities that communicate, inform, persuade, and motivate consumers to purchase the product
What are the tangible elements in the core sport product?
the type of sport, the participants, and the team
What are some examples of product extensions?
supplemental items such as the mascot, music, halftime entertainment, concessions, bands, cheerleaders, and so on that are associated with the overall sport experience
Assessing the sport climate requires examining ________ and ________ factors as they affect marketing efforts.
Internal and external
What is the objective of positioning a sport product?
to differentiate the sport product from competing products by creating a distinctive image of the product
What does "picking the players" refer to?
identifying specific groups that will allow sport organizations to meet the goals and objectives of the marketing plan
What is the process that enables marketers to segment consumers into clusters according to selected characteristics?
In sport marketing, _________ is a common practice that does not involve money.
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