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COMM226 - Ch11: E-Business and E-Commerce

Key Concepts:

Terms in this set (44)

What is an auction?
A competitive process in which either a seller solicits consecutive bids from buyers or a buyer solicits bids from sellers, and prices are determined dynamically by competitive bidding.
What are banners?
Electronic billboards, which typically contain a short text or
graphical message to promote a product or a vendor.
What are bricks-and-mortar organizations?
Organizations in which the product, the process, and the delivery agent are all physical.
What is a business model?
The method by which a company generates revenue
to sustain itself.
What is business-to-business electronic commerce?
Electronic commerce in
which both the sellers and the buyers are business organizations.
What is business-to-consumers electronic commerce?
Electronic commerce in
which the sellers are organizations and the buyers are individuals.
What is business-to-employee electronic commerce?
An organization using
electronic commerce internally to provide information and services to its employees.
What is a buy-side marketplace?
Business-to-business model in which organizations buy needed products or services from other organizations electronically, often through a reverse auction.
What is channel conflict?
The alienation of existing distributors when a company decides to sell to customers directly online.
What are clicks-and-mortar organizations?
Organizations that do business in
both the physical and digital dimensions.
What is consumer-to-consumer electronic commerce?
Electronic commerce
in which both the buyer and the seller are individuals (not businesses).
What is cybersquatting?
Registering domain names in the hope of selling them
later at a higher price.
What is a digital wallet?
An application used for making online payments
What is disintermediation?
Elimination of intermediaries in electronic commerce.
What is e-government?
The use of electronic commerce to deliver information and public services to citizens, business partners, and suppliers of government entities, and those working in the public sector.
What is electronic banking/cyberbanking?
Various banking activities con-
ducted electronically from home, a business, or on the road instead of at a physical bank location.
What are public exchanges?
Electronic marketplaces in which
there are many sellers and many buyers, and entry is open to all; frequently owned and operated by a third party.
What is reverse auction?
Auction in which one buyer, usually an organization, seeks to buy a product or a service, and suppliers submit bids; the lowest bidder wins.
What is a sell-side marketplace?
Business-to-business model in which organizations sell to other organizations from their own private e-marketplace and/or from a third-party site.
What are smart cards?
Cards that contain a microprocessor (chip) that enables
the card to store a considerable amount of information (including stored funds) and to conduct processing.
What is an electronic business?
A broader definition of electronic
commerce, including buying and selling of goods and services, and servicing customers, collaborating with business partners, conducting e-learning, and conducting electronic transactions within an organization.
What is electronic commerce (EC)?
The process of buying,
selling, transferring, or exchanging products, services, or information via computer networks, including the Internet.
What is an electronic mall?
A collection of individual
shops under one Internet address.
What is an electronic marketplace?
A virtual market space on the Web where many buyers and many sellers conduct electronic business activities.
What are electronic payment mechanisms?
Computer-based systems that allow customers to pay for goods and services electronically, rather than writing a cheque or using cash.
What is electronic retailing (e-tailing)?
The direct sale of products and ser-
vices through storefronts or electronic malls to the end customer, usually
designed around an electronic catalogue format and/or auctions.
What is an electronic storefront?
The website of a single company, with its own Internet address, at which orders can be placed.
What is e-procurement?
Purchasing by using electronic support.
What is a forward auction?
Auction that sellers use as a selling channel to many potential buyers; the highest bidder wins the items.
What is group purchasing?
The aggregation of purchasing orders from many buyers so that a volume discount can be obtained.
What is mobile commerce?
Electronic commerce conducted
in a wireless environment.
What is multichannelling?
A process in which a company makes its products available for sale using both online and offline channels (for example,
through retail stores).
What is permission marketing?
Method of marketing that asks consumers to give their permission to voluntarily accept online advertising and email.
What is a pop-under ad?
An advertisement that is automatically launched by
some trigger and appears underneath the active window.
What is a pop-up ad?
An advertisement that is automatically launched by some
trigger and appears in front of the active window.
What is spamming?
Indiscriminate distribution of email without the receiver's
permission.
What are stored-value money cards?
A form of electronic cash on which a fixed amount of prepaid money is stored; the amount is reduced each time the card is used.
What is viral marketing?
Online word-of-mouth marketing.
What are virtual organizations?
Organizations in which the product, the process, and the delivery agent are all digital.
What are the 6 common types of electronic commerce?
B2C
B2B
C2C
B2E
G2C
G2B
What are the 2 business models for business-to-business electronic commerce?
-Sell-side marketplace
-Buy-side marketplace
Why would companies employ website?
-Sell goods and services
-Induce people to visit a physical location
-Reduce operational and transaction costs
-Enhance your reputation
What is the degree of digitalization?
The extent to which the commerce has been transformed
from physical to digital
What are the two functions of middlemen (intermediaries)?
-Provide information
-Perform value-added services
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