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Terms in this set (27)
What is the highest form of brand equity in the marketplace?
Any advertising message that comes to your home, such as a flyer or catalogue is a...
The part of a good advertising campaign where one asks for the sale to be completed is known as...
The non-traditional product life cycle where a knock-off is likely to surface is called...
Demographics is the study of obvious characteristics that categorize human being, which could include...
age, income level, ethnicity
There are four P's in marketing, and the one that deals with things like samples, coupons, and special events is called...
The study of the way people live, which includes values, beliefs, and motivations is called...
The type of marketing research that discovers what kind of product is wanted in the marketplace and predicts the overall sales potential for that product is...
This type of channel of distribution connects buyers to the business that is providing the goods and/or services.
If product developers are dealing with the material used in construction, the scent, the size, or the taste, they are concerned with a product's...
The logo is a special symbol that helps promote that product for consumer awareness is also known as a ...
Marketing is all those activities involved in getting goods and services from business to consumers and could include:
research, sales, distribution
The survey that has questions that are complicated and require respondents to develop their own answers are called...
There are four P's or marketing, and the one that deals with the customer's perception of another company's product value is...
The collection and analysis of information that is relevant to the marketing strategy is known as...
Marketing research relies on 2 types of data, which are...
primary and secondary data
The stage of product life cycles where marketers find that brand equity is at its highest point is known as...
there are several channels of distribution, but one that is by far the most important of the bunch is...
Many factors, such as design costs, prevent competitors from being profitable in a given market. These factors are known as...
Barriers to entry
The step in a good advertising campaign where the sales message is connected to the consumer visual message is...
A part of the overall market that has similar characteristics is known as a...
When an indirect channel of distribution is used by a marketer, one or more of the following intermediates could be used
importers, wholesalers, retailers
Advertising on the internet consists of one or more of the following approaches...
company websites, banner advertising on other websites, e-mail advertising
Identify the one activity below that is not about marketing...
converting raw materials
every business is in competition for the consumer's...
the stage of the product life cycle where marketers must carefully manage their products is known as...
media information about a business doesn't pay for is called...
THIS SET IS OFTEN IN FOLDERS WITH...
SAVINGS AND INVESTING
CHARACTERISTICS OF ENTREPRENEURSHIP
INVENTION AND INNOVATION
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