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Business
Bu111 Final Review F2020 (Int'l Business, Strategic Expansion)
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List the 6 different entry strategies in Int'l business
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1. Indirect Export
2. Sales Agent or Distributor
3. Licensing/Franchising
4. Alliances/Joint Ventures
5. Local Sales Office
6. Foreign Subsidiary
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List the 6 different entry strategies in Int'l business
1. Indirect Export
2. Sales Agent or Distributor
3. Licensing/Franchising
4. Alliances/Joint Ventures
5. Local Sales Office
6. Foreign Subsidiary
What is the most costly entry strategy and why?
Foreign subsidiary is the most costly because you have to setup a new plant in a different country
What is Indirect Export?
Indirect export is when you sell to an third party exporter, they identify where to sell and takes care of shipping and obtaining payment
What capabilities do you need for indirect export?
Literally nothing
What are the risks/costs associated with indirect export? (3 main risks)
1. No customer contact
2. No control over the destination
3. No control over pricing, promotion or foreign distribution strategy