A company's sales force creates and communicates customer value by personally engaging customers and building customer relationships. With its Market Basket approach, was Staples focusing on building customer value and relationships? Explain.

The amount of education the typical person receives varies substantially among countries. Suppose you were to compare a country with a highly educated labor force and a country with a less educated labor force. Assume that education affects only the level of the efficiency of labor. Also assume that the countries are otherwise the same: they have the same saving rate, the same depreciation rate, the same population growth rate, and the same rate of technological progress. Both countries are described by the Solow model and are in their steady states. What would you predict for the following variables?

The rate of growth of total income,

______ is the total combined customer lifetime values of all the company's current and potential customers.

a. Customer-perceived value
b. Value proposition
c. Market share
d. Share of customer
e. Customer equity

____________________ are the ability to understand, communicate, and work well with individuals and groups through developing effective relationships.

The three basic forms that a product can take are:

a. markets, products, and images

b. goods, ideas, and intangibles

c. brands, services, and tangibles

d. services, ideas, and goods

________ is the act of obtaining a desired object from someone by offering something in return.

A) Targeting

B) Segmentation

C) Differentiation

D) Exchange

E) Positioning

All marketing strategy is built on stp: segmentation, targeting, and ________.

Is price discrimination reasonable and a viable approaching in the marketing of products and services? Explain why the approach might be contrary to customer value-driven strategies.

Name and briefly describe the four major steps in designing a customer value-driven marketing strategy.

In a small group, identify a new business that has emerged in your community or online in the past few years. Using the steps described in the chapter, describe the company's customer value-driven marketing strategy. Write as a positioning statement for this business.

What is an example of a marketing strategy?

Define marketing strategy.

The two main areas of the marketing process are:

a. Marketing analysis and marketing strategy.
b. Marketing research and marketing mix preparation.
c. Marketing strategy and market segmentation.
d. Marketing production and marketing prosperity.

Finish the following sentence.

According to the five-step model of the marketing process, a company should ____________ before designing a customer-driven marketing strategy.

A) understand the marketplace and customer needs and wants

B) construct an integrated marketing program

C) use customer relationship management to create full partnerships with key customers

D) determine how to deliver superior value to customers

E) build profitable relationships with customers