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A recent PwC Supply Global Chain survey indicated that companies that acknowledge the supply chain as a strategic asset achieve 70 percent higher performance. The “Leaders” in the survey point to next-generation supply chains, which are fast, flexible, and responsive. They are more concerned with skills that separate a company from the crowd: 51 percent say differentiating capabilities is the real key to success. What additional information would you want to know about the survey before you accepted the results of the study?
Solution
VerifiedBefore accepting the results of the study we would want to know coverage, the sample size, and the frame from which the sample was taken. Then, how and why the survey was conducted and the type of sample (or mode of the response). Also, additional information about the margin of error and potential nonresponse or measurement error.
Other additional information we would like to know is: who funded the survey, description of sample design, response rate, the survey questions, were interviewers trained and objective, etc.
The mode of the response could be personal interviews (most efficient but expensive), telephone interviews, or mail (online) surveys (lowest response rate).
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