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Question
Assume the role of assistant buyer for a costume jewelry store. You are ordering a shipment of earrings in five styles from a supplier. The cost of the earrings is per pair. You know that if you set too low a selling price the earrings will not sell well. The buyer (judge) has asked you to prepare a pricing strategy for the earrings. Among the decisions you must make is whether to price all the styles at one price point or to price the different styles at separate price points.
Present your pricing strategy to your supervisor (judge).
You will be evaluated on how well you meet the following performance indicator:
Use psychological pricing to adjust base prices
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