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Athletic World reports the following vertical analysis percentages.

 20182017Sales100%100%Cost of goods sold48%56%Operating expenses35%30%\begin{matrix} \text{ } & \text{2018} & \text{2017}\\ \hline \text{Sales} & \text{100$\\\%$} & \text{100$\\\%$}\\ \text{Cost of goods sold} & \text{48$\\\%$} & \text{56$\\\%$}\\ \text{Operating expenses} & \text{35$\\\%$} & \text{30$\\\%$}\\ \end{matrix}

Did Athletic World's income before tax as a percentage of sales increase, decrease, or stay the same? If net income as a percentage of sales increases, does that mean net income also increases? Explain.

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